Freelancer profile translated to English.
Back to original languageAbout Guillaume
Expert in Google Ads account management for over 7 years and formerly from Google, I can assist you in managing, optimizing, or restructuring your campaigns.
With experience in both E-commerce and B2B, I help brands professionally optimize and structure their campaigns.
I can help you to:
👉 Align your SEA strategy with your overall global marketing strategy
👉 Optimize the performance of your SEA campaigns
👉 Audit your account to identify areas for improvement
👉 Operationally manage all your Google Ads campaigns (SEARCH, PerformanceMax, Youtube, Discovery...)
👉 Implement an AI-based campaign structure (PowerPair)
But also:
👉 Improve the conversion of your landing pages (UX/CRO)
👉 Drive your campaigns according to your business objectives: turnover volume, profitability (ROAS), or even margin/product (or product category).
👉 Assist you in managing your Google Merchant Center feeds (in collaboration with your tech teams).
👉 Monitor key KPIs and help you make investment decisions on the platform.
BONUS: I also work on Social Ads (SMA), managing META Ads, Snapchat Ads, Pinterest... accounts with a logic of opening acquisition channels to help you develop your overall PAID acquisition.
References: they entrusted me with their Google Ads campaigns:
--------------------------------
đź‘ź Ekinsport - Official Nike Reseller
🖨️ Ricoh
đźš— Continental
đźš™ 123pneus
đź‘• PĂ©trone
đź‘• Les 3 suisses
🧴 Aesop
đź’Š In Haircare
... and many others, I have supported over 50 brands/companies!
Looking forward to helping you with your challenges 🚀
French
Native or bilingual
Spanish
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- SYOS
On Malt
Google Ads Account Audit & RestructuringMarch 2023 - March 2023 (1 month)Paris, France- Audit / analysis of the Google Ads account- Proposal & implementation of a restructuring strategy to improve performance - Google FranceGoogle Ads Consultant // Coach & Trainer Digital WorkshopsE-COMMERCEFebruary 2019 - Today (7 years and 3 months)Paris, France- Google Ads Audit & Recommendations- Conferences & training sessions throughout France (CCI & Google partners)
- In HaircareSEA Manager - Google AdsHEALTH AND WELLNESSSeptember 2020 - Today (5 years and 8 months)Google Ads - Strategy, Campaign Management, Monitoring & Reporting
Reviews
Pauline
SYOS
Reviewed on 4/4/2023
Guillaume provided us with a very comprehensive audit of our Google Ads account and immediately implemented effective improvements. He is a very organized person with whom it is very pleasant to work. I recommend him!
Laura
Laura Pailleux-Hanon
Reviewed on 10/25/2022
Guillaume challenged all of my Facebook Ads and Google Ads campaigns that had been running for several months. A true expert in the field, he advised me on my entire marketing strategy in addition to the Media Buying part for which I solicited him. I recommend him!
Guillaume has chosen to hide 2 reviews
Recommendations
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Education
- Digital Marketing ClassHEC2018- Reprendre les principes fondamentaux et les dernières tendances du marketing - Travailler efficacement au sein d'une équipe internationale chargée de concevoir une stratégie de marketing digital - Établir un diagnostic pertinent de la situation de la marque de chaussures Veja à l'aide d'outils tels que SimilarWeb, SEMRush, Google Ads Keyword Planner etc. ... - Concevoir un plan de marketing digital complet et le présenter à un jury expert
- MBA E-Business / Digital MarketingMBA ESG2018- Marketing digital ==> HTML, CSS, PHP, Javascript ==> SEO / SXO ==> Google Ads / Google Analytics ==> Stratégie digitale - Communication / marketing ==> Marketing digital ==> Marketing international ==> Stratégie marketing: produit, prix, communication, distribution ==> Plans de communication ==> Microsoft Excel ==> Droit des sociétés ==> Anglais du marketing