Freelancer profile translated to English.

Description

Since 2013, I have been designing, structuring, and evolving digital products with a strong business impact, at the intersection of Product, Technology, and business challenges.

As an entrepreneur and co-founder of MG Mobile, I support startups, SMEs, mid-cap companies, and large corporations in the scoping, launch, delivery, and adoption of digital solutions: mobile applications, SaaS platforms, business tools, CRMs, digital journeys, and AI-augmented products.

My playground: transforming complex business needs into useful, high-performing products adopted by users.

I am particularly involved in:

• Product scoping (discovery, prioritization, roadmap)

• Structuring and managing digital products (web, mobile, SaaS, AI)

• Coordination between Product, Tech, Design, Marketing, and business teams

• Optimizing user journeys and product adoption

• Digital transformation, automation, and operational performance issues

• Complex environments involving multiple stakeholders

Throughout my career, I have contributed to the creation and evolution of several digital products:

→ B2B/B2C mobile applications

→ Sales performance-oriented CRMs

→ Acquisition and engagement SaaS platforms

→ AI products and business copilots

→ Digital tools in the fintech, retail, mobility, and service sectors

I particularly thrive in contexts where it's necessary to structure, prioritize, align teams, and transform a vision into concrete execution.

Interested in opportunities related to Product Management, Lead Product, Product Transformation, Digital Product, Mobile & AI Product.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

jeuconcours.app
Product and Growth Manager
SOFTWARE PUBLISHING
March 2025 - Today (1 year and 5 months)
Publisher of a gamification SaaS platform enabling brands, retailers, networks, and agencies to create digital acquisition and engagement tools (contests, instant wins, quizzes, calendars, event campaigns).

Product, business model, and adoption strategy management to optimize user engagement and business performance.

Key Contributions:

• Definition of product vision and roadmap
• Building market positioning and go-to-market strategy
• Optimizing user journeys and engagement mechanics
• Structuring user acquisition and activation models
• Analyzing customer feedback and continuous product improvement
• Coordination between business, product, and technical delivery needs

Focus on creating a scalable SaaS product oriented towards adoption, engagement, and value generation.
Product Marketing Go-to-Market (GTM) Strategy Software as a Service (SaaS) Customer Acquisition Growth Marketing
Flowper CRM
Product Manager
SOFTWARE PUBLISHING
January 2024 - Today (2 years and 7 months)
Managing the design and evolution of a CRM dedicated to sales performance, lead tracking, and sales process optimization.

Positioned at the intersection of product, business, and sales operations to improve user workflows and sales team performance.

Key Contributions:

• Identifying and prioritizing user and business needs
• Functional design and structuring of the CRM's business logic
• Optimizing sales journeys and workflows
• Defining product roadmaps and prioritizing evolutions
• Coordinating with technical teams for product delivery
• Continuous improvement through user feedback and business needs

Objective: to build a business tool that enhances sales productivity, customer relationship management, and operational efficiency.
Product Management Customer Relationship Management (CRM) Sales Operations Business Process Optimization B2B SaaS
Mariez-vous!
Web and Mobile Application Mariez-vous!
E-COMMERCE
January 2019 - Today (7 years and 7 months)
Paris, France
As the conductor of a large-scale digital project, I led the design, development, and ongoing maintenance of a comprehensive platform including:
An attractive and high-performing showcase website, reflecting the brand's identity and offering an optimal user experience.
A robust and scalable web back-office, enabling efficient management of content, users, and daily operations.
iOS and Android mobile applications downloaded by tens of thousands of users, positioning the brand as a major player in the wedding market.
A dedicated professional space for partners, facilitating collaboration and communication.
At the heart of this ambitious project, I played a role in orchestrating development while respecting set objectives in terms of quality, cost, and deadlines.

My mission consisted of:
Defining a clear and coherent digital strategy in collaboration with the client and stakeholders.
Developing precise and detailed specifications for each component of the platform.
Selecting the most suitable technologies for the project's needs.
Overseeing all development phases, ensuring code quality and client satisfaction.
Implementing evolutionary maintenance processes to ensure the platform's sustainability.

Methodology:
Collaborative workspace
Weekly sync-ups
Detailed monitoring and reporting
Dedicated point of contact
Stack:
Trello
Custom CRM
Google Workspace Suite (gmeet, drive...)
Google Search Console
Semrush
Apple Store Connect accounts
Google Play Developer account
Technical Integrations:
Stripe integration for monetization management
Brevo (formerly Sendinblue) integrator for transactional emailing, SMS, and WhatsApp
Obvy integrator for online sales management
Mobile Application Project Management User Experience Design Semantic Silo Roadmap