Guillaume Desmartin

I work as an illustrator and graphic designer under the name Poscaabricot, specializing in the world of Japanese pop culture. My approach blends visual storytelling, attention to detail, and strong cultural references.

I assist brands, studios, and individuals in creating unique and distinctive visuals: illustrations, posters, product visuals, creative branding, etc.

In parallel, I manage an e-commerce business around my creations (art direction, product design, logistics, and digital communication), which allows me to master the entire graphic production chain, from conception to distribution.

🎨 Creative & Artistic Skills

- Digital Illustration (characters, scenes, posters)

- Art Direction

- Mastery of Japanese pop culture codes

- Product Design (merchandise, prints, stickers, etc.)

- Graphic Design (visual identity, posters, layout)

- Creation of visuals for the web & social media

- Visual Communication Strategy & Social Media Content

I co-founded CardsManiacs with the ambition to structure and professionalize content creation in the world of collectible card games (TCG). As Art Director, I defined the brand's visual identity and supervised all graphic productions, from content creation to digital assets.

This entrepreneurial project allowed me to combine creative vision, branding, and development strategy, while building a community around our shared passion for TCGs.

- Art Direction & Visual Identity

- Branding & Brand Strategy

- Graphic Design (print & digital)

- Creation of visual content for streaming and social media

- Entrepreneurship & Community Development

- Creative Watch & Pop Culture / TCG Trends

- Visual Communication & Brand Storytelling

Within the "Au Beau Jeu" store, specializing in board game sales, I take on a versatile role covering several facets of the business. My responsibilities include:

Sales & Advice: Welcoming and advising customers on game choices tailored to their preferences and needs, offering a personalized experience.

Animation: Hosting discovery events for board games, facilitating game sessions, and creating a friendly atmosphere for customers.

Stock Management: Ensuring proper stock management, maintaining the availability of popular products, and restocking based on demand.

Communication: Actively participating in the store's communication management, including on social media, to promote events, new games, and special offers.

This role allows me to develop skills in customer relationship management, animation, and communication while contributing to the store's dynamism and visibility.