Guillaume De Schietere De Lophem

Implementation of marketing strategies, business development, client management, data analysis, competitive intelligence, digital innovation, and website management to enhance GetAView's visibility and growth (https://www.getaview.be/).

🎯 Strategy & Validation

– Finding and clarifying the online business idea.

– Validating the idea with your target audience (survey, test).

– Creating the ideal prospect avatar (marketing persona).

– Defining positioning and emotional triggers.

– Structuring the program or product.

– Setting a fair price based on value and market.

🧰 Tech & Launch

– Choosing and configuring web hosting

– Creating a website/blog via WordPress (with essential plugins).

– Securing the blog and basic SEO configuration.

– Integrating Rank Math, Google Analytics, and forms.

– Choosing the payment processor and integration

– Creating the sales page (text, structure, visuals, persuasion).

📢 Marketing & Client Relations

– Building a strong relationship with prospects (emailing, lead magnets, contests).

– Conducting an email test to measure offer interest.

– Managing segmentation and automations in ActiveCampaign.

– Analyzing statistics to improve campaigns.

🎙️ Content Creation & Visibility

– Launching the YouTube channel.

– Creating and editing videos (with Camtasia or equivalent).

– Launching the first podcast (equipment, hosting, distribution).

– Organizing a webinar (structure, tools, setup).

🚀 Sales & Launch

– Developing a launch plan (soft launch or orchestrated launch).

– Managing product delivery (emails, access, client experience).

– Collecting client testimonials to strengthen social proof.

– Organizing contests or surveys to engage the community.

– Earning money through targeted and progressive launches.

Business development: Proposing training adapted to companies. Corporate coaching. Professional assessment and orientation for those 50 and over (CV writing, cover letter, job search coaching).