Freelancer profile translated to English.
Back to original languageAbout Guillaume
CRO Part-Time B2B,I help SaaS startups, SMEs, and B2B agencies structure their acquisition, optimize their sales processes, and turn their leads into profitable customers.
Co-founder of TheAssistant, I now support executives and founders in implementing a solid, well-equipped, and high-performing sales strategy, adapted to their growth pace.
⚙️ My expertise
✔ Sales Workflow
✔ CRM (Hubspot, Pipedrive, NoCRM, Attio, Notion, CODA, Sellsy...)
✔ Automation (Zapier, Make, n8n, UiPath...)
✔ Inbound / Outbound Strategy
✔ Data Marketing & Tracking
🧑💻 My coaching method
1. Audit & Analysis of your processes, tools, and performance
2. Research & selection of the most suitable solutions (CRM, automation, data…)
3. Creation and optimization of Sales & Marketing processes
4. Tool integration & configuration
5. Implementation of ROI-oriented reporting & dashboards
6. Team training and skills transfer
7. Continuous monitoring & iterations to improve your results
📍Why work together?
- 10 years of experience as CRO/CMO in a startup I co-founded
- + €5M in revenue generated through structured sales strategies
- Strong understanding of founder / early-stage challenges
- Continuous monitoring of new methods, tools, and automations
- Former co-founder of a company specializing in AI and human work augmentation
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TheAssistantCofounder & Chief Operating Officer @TheAssistantCONSULTING AND AUDITSSeptember 2017 - September 2025 (8 years)Île-de-France, FranceThe Assistant offers entrepreneurs/CEOs & C-level executives the option to delegate their professional or personal tasks to anAI-poweredVirtual Assistant.
Key Achievements:
- Structuring and optimizing operations: implementing workflows, efficient SLAs, reporting, and monitoring of processing times and service quality.
- Team management and development: recruitment and acquisition of internal and external talent, implementation of resources and processes to improve performance.
- B2B Acquisition & Sales Strategy: SEA, SEO, CRM, lead generation, UX/web design, lead tracking, user journey, pricing, and validation funnel.
- Finance and strategic management: defining offers and pricing, profitability studies, reporting, objectives, and business plan development.
Result: service scalability, strong acquisition, 4.8 customer satisfaction rating, profitability achieved after 3 years of operation, recruitment of 50 people...
- YahooSales Agency Executive Yahoo / tumblrPRESS AND MEDIASeptember 2012 - December 2016 (4 years and 3 months)Île-de-France, France
Media Account Director – Yahoo
Expert in Media Planning, programmatic, display advertising, SEA for the Yahoo & Tumblr brands for all Publicis clients and independent digital agencies.Responsibilities
- Campaign and agency relationship management: strategic recommendations, optimizations, reporting, revenue adjustments, dispute resolution, and meeting coordination.
- Main point of contact for media buyers: selling all Yahoo advertising solutions (mobile, video, native, social, programmatic, and custom operations).
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Education
- Master of Science (MSc)ISC PARIS2012
- Supply chain managementRouen Business School2010