Freelancer profile translated to English.

Description

✦ Integrated Marketing Communications Leader: 20 years of international experience in managing, negotiating, and implementing brand strategies, creation, productions, and budgets for FMCG, Wine & Spirits, and Automotive projects.

✦ Leader of multi-cultural and multi-functional teams.

✦ Natural talent for building trust-based relationships with C-suite clients.

✦ Fluent in English and French, intermediate Spanish.

✦ Art Enthusiast and Creative Spirit: Design, Architecture, Photography.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 30km)

BARNES
CMO - Executive Committee
REAL ESTATE
February 2024 - Today (2 years and 6 months)
Paris, France
Reporting directly to the President and family shareholders, responsible for international marketing and brand strategy, communication, art direction, strategic partnerships, and steering the marketing activities of the entire BARNES ecosystem.

Definition and deployment of the international brand positioning and communication strategy in the luxury real estate, hospitality, and Art de Vivre sectors.
Leadership of the brand strategy, visual identity, and creation for BARNES International Realty and BARNES Hospitality, with a constant focus on global consistency, desirability, and excellence.
Management of the launches of Maison BARNES New York (restaurant), Maison BARNES Paris Trocadéro (5-star hotel residence), and Un Moment BARNES Mougins.
Conception and development of strategic partnerships, sponsorships, and iconic events, notably the BARNES Preloved ReLuxury Show 2024, the Longines Global Champions Tour, and the BARNES French Polo Open.
Supervision of editorial strategy, press relations, content production, and international distribution of BARNES Magazines, BARNES Global Property Handbooks, and So Barnes newsletters.
Leadership of the creative strategy and production of all social media content, leading to organic community growth from 600,000 to over 1.5 million followers in less than two years, without advertising investment, positioning BARNES among the most influential luxury real estate brands on Instagram.
Supervision of marketing performance (digital, CRM, acquisition, and data exploitation) in collaboration with expert teams to accelerate growth and commercial performance.
WPP
Global Brand Leader DanTeam/ Commercial and Brand Director Danone Team (Europe, LatAm, USA)
DIGITAL AND IT
March 2018 - January 2022 (3 years and 10 months)
Paris, France
Leadership of the global team and local agencies responsible for strategies, creative development, and production of integrated communications (advertising, digital, point of sale, etc.).
Clients: DANONE / ACTIVIA (€1.7 billion) and Body Management brands (Taillefine, Light&Free, Vitalinea).
Team Leadership Project Management Advertising Brand Strategy Online Advertising
Dragon Rouge
Global Business Director / Commercial and Brand Director (APAC)
DIGITAL AND IT
February 2016 - December 2017 (1 year and 10 months)
Suresnes, France
Responsible for brand strategies, packaging and retail design, B2B2C communication, and innovation.
Management of a team of 15 people.
Client: JAPAN TOBACCO INTERNATIONAL Mevius and Ploom
Cross-functional Team Leadership Design Agency Retail Design Packaging Branding & Identity