Freelancer profile translated to English.

Description

Most elected officials have important things to say. Almost none are truly read.

A journalist by training, I've been working in communications for public institutions for 5 years.

5 years, behind the scenes, convincing elected officials, informing citizens, defending budgets and programs with words.

Since then, I've understood one simple thing: it's not the best project that wins. It's very often the best told.

Today I write for leaders who don't have the time to do it themselves.

What I see too often: real expertise, a serious offer, but shaky and irregular communication that generates nothing. Not for lack of ideas. For lack of method.

This is exactly where I come in.

You have the will. You have the projects. I have the words to make them happen.

Useful words, at the right time, for the right audience.

My clients: local executives and elected officials (Hauts-de-France and beyond).

My missions: Ghostwriting, article writing, web pages, LinkedIn editorial line...

My website:

Do you have an editorial project in mind?

Write to me!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 10km), Arras (up to 10km), Amiens (up to 10km)

Indépendant
Copywriter & Ghostwriter - The pen of elected officials
October 2024 - Today (1 year and 10 months)
Lille, France
Writing strategic content for local elected officials. Ghostwriting, web content, editorial strategy, LinkedIn posts, and other social media.
Communication strategy Web writing Institutional communication Institutional communication strategy
SIVOM de la Communauté du Béthunois
Head of the Communication Department
February 2021 - Today (5 years and 6 months)
Béthune, France
Definition and management of the communication strategy.
Develop and implement the overall communication strategy of the community.
Define annual communication plans.
Advise senior management on communication issues.
Ensure consistency of messages and the visual identity of the community.
Conduct strategic, media, and institutional monitoring.
Design and coordinate institutional communication campaigns.
Develop relationships with the press and media.
Prepare talking points, speeches, press releases, and press kits.
Promote the community's public policies, projects, and events.
Supervise digital communication (website, social media, newsletters).
Define and implement internal communication strategy.
Strengthen the sense of belonging and common culture within the community.
Manage, motivate, and coordinate the work of department staff.
Define individual and collective objectives.
Organize task allocation and monitor projects.
Support staff skills development.
Conduct professional interviews and evaluate employees.
Oversee the community's major institutional events.
Ensure coordination with internal departments and external partners.
Ensure compliance with deadlines, budgets, and quality of deliverables.
Supervise services provided by agencies and service providers.
Develop and monitor the communication department's budget.
Write specifications and manage public procurement related to communication.
Optimize communication resources and tools.
Evaluate the effectiveness of actions taken using performance indicators.
Qualimétrie
Field Officer
January 2019 - July 2019 (6 months)
59100 Roubaix, France
Organization and supervision of the team (5 assistants) Publication of studies on the client portal (Groupe Renault France) Overall project monitoring (logic checks, data updates, reports)