Guillaume Coulomb

In charge of building automated processing pipelines for clients, with a great focus on data quality. These pipelines collect and process clients raw data ending with actionable tables to feed marketing activations missions, such as:

- datalake missions

- scoring & clustering missions

- cloud reporting missions using pre-aggregated SQL tables plugged to dataviz tools such as Google Data Studio or Tableau Software

- product recommendations missions

- abandonment cart retargeting missions

- attribution analysis using Markov scoring based on analytics and media data

Half product managers, half data engineers, we gathered an extensive knowledge in Digital Marketing, with a strong understanding of business in both activation scenarii (data driven acquisition, attribution, onsite optimization, media buy, etc) and best engineering practices, especially when it comes to database management.

In charge of defining the privacy offer @55

- product management of an in-house tool (Cookie Consent 55) which allows customers getting compliant with EU cookie guidelines (features development, roadmap prioritisation, pitch & sales)

- definition of a GDPR servicing offer to help companies comply with the General Data Protection Regulation

- lead of the 55 GDPR compliancy

- highly active as a digital chronicler - full list of publication available here : https://teahouse.fifty-five.com/fr/author/guillaume-coulomb/

In charge of defining the Google Marketing Platform offer at 55:

- pitch & sales

- technology/opportunity watch on Google Analytics suite products

- coordination of the sales effort for Analytics 360 resell

- expertise, training and knowledge consolidation at 55