Freelancer profile translated to English.
Back to original languageAbout Guillaume
Ecosystem: AI | Automation | Growth & NoCode
I design intelligent systems to automate high-impact tasks in marketing, sales, or operational teams.
My projects cover automatic CV analysis, AI assistant creation, extraction and processing of Meta Ads campaign KPIs, and the generation of automated reports linked to Airtable, Make.com, and business APIs.
Every week, I share concrete scenarios in my newsletter **Make Time**, followed by nearly 2,000 people who are looking to integrate automation into their daily lives.
My approach: a mix of performance, ease of use, and rapid impact.
Automation & AI Solutions:
- Retrieval of KPIs (Meta Ads, Google Ads, Shopify...) and creation of intelligent dashboards
- Creation of specialized AI agents: sales assistants, conversation analysis, marketing copilots
- Automation of back-office tasks (onboarding, reporting, CRM, lead processing...)
- Optimization of e-commerce processes via Make.com, Airtable & APIs
Develop a culture of automation in your company:
I support you through:
- The construction of tailor-made workflows
- The rapid implementation of your use cases
- Upskilling your teams through dedicated educational resources (videos, practical cases, personalized training)
⚡ Do you have a process to automate? Let's discuss it. I'll get back to you quickly.
Keywords:
AI Automation, make.com, Artificial Intelligence, AI Agents, GPT-4, Airtable, NoCode Workflows, Ads Campaign Automation, e-commerce automation, AI copilot, Make training, AI assistant, AI newsletter, Growth Automation, CRM automation, reporting automation.
English
Fluent
French
Native or bilingual
Can work on-site
Le Mans (up to 50km)
Experience
- Laboratoire PapillonE-commerce Acquisition ManagerSeptember 2022 - November 2024 (2 years and 2 months)Management of Meta and Google Ads accounts to increase the online revenue of the Laboratory.
- UpYourBizzKaptiva Agency Acquisition ManagerJanuary 2020 - Today (6 years and 5 months)Le Mans, France• Management of 17 e-commerce sites (sale of automotive accessories) in dropshipping format. Result: Achieved a record €4M in gross sales in 2023. Slight decrease in 2024.• Migration of a site from PrestaShop to Shopify. Result: Increased conversion rate and revenue in 1.5 months after launch.• Creation and management of Google Ads campaigns to boost e-commerce activity. Result: €179k spent for €1.9M in revenue generated in 2024.• SEO optimization of all e-commerce content (using Ubersuggest + SEMrush). Result: 6% increase in organic traffic in 2024.• Use of OpenAI's API to automate the writing of 125,000 product descriptions. Result: Productivity gain in the insertion of new references.• Creation of Meta Ads to generate automotive leads to feed the Group's VIP Sales. Result: Thousands of leads from buyers of new vehicles.• CRM management (Hubspot) to automate sales processes. Result: Better organization and visibility on the Group's sales performance.• Participation in the development of a CRM specific to the automotive industry.• Management of a team of 4 to 7 people and implementation of OKRs.
- NeofabMarketing ManagerJanuary 2018 - January 2020 (2 years)Le Mans, France• Benchmark of competitor websites to carry out the redesign of neofab.fr. Result: Website traffic: +100%.• Implementation of lead generation actions (organization of webinars, writing white papers, case studies, Drift configuration, ...). Result: New contacts created per month: +80%.• Creation of automatic lead qualification processes using the Hubspot CRM (+350 workflows created). Result: Time savings and ability to personalize marketing messages.• Development of 4 nurturing campaigns (one for each 3D printing technology sold) with automatic sending of personalized appointment emails when the lead is qualified. Result: Auto-qualification of leads - > Time savings for the sales team.• Writing blog articles on industrial 3D printing to complement the content marketing strategy. Result: Blog views: +220%.• Implementation of a Marketing dashboard on the actions taken (Adwords campaigns, trade shows, webinars, ...) to evaluate the cost of lead acquisition, conversion rate, ROI of each action. Result: Better monitoring of actions taken and optimization of future campaigns.
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Education
- DUT Business and Administration ManagementUniversité du Mans2013
- Bachelor in Web Marketing and Community ManagementESPL, Angers2014