Freelancer profile translated to English.
Back to original languageAbout Guillaume
Attracting the right talent is costing you more and more, and you're not even sure they'll stay.
Open positions for months. Ghost candidates. Turnover that erodes your teams and your profit margin. And that nagging feeling that, despite your efforts, your company remains invisible to competitors who seem to attract effortlessly.
The problem is almost never your offer. It's your employer brand: poorly defined, poorly told, misaligned between what you promise and what your teams experience.
This is exactly where I come in.
I don't do cosmetic "HR PR." I implement a data-driven employer brand strategy that aligns your employer brand (who you are) and your employer value proposition (what you promise). The goal: to make your attractiveness a measurable asset: lower recruitment costs, qualified applications, and retained talent.
Why trust me:
🚀 Founder of Agence InfluenceuRH: 80+ companies supported in their attractiveness strategy.
✍️ Over 1 million readers on my blog dedicated to employer branding.
🏆 LinkedIn Top Voice, a recognized figure followed by the French-speaking HR community.
🎙️ Creator of the "Marque Employeur" podcast and 15 years of experience in HR strategy.
🤝 They trust me: Groupama, EY, EDF, Saint-Gobain, Orange, SNCF, HEC Paris, Orano.
I work alongside HR Directors, Executives, and Talent Acquisition Managers in SMEs, mid-sized companies, and large corporations who want to stop being at the mercy of the recruitment market and take back control.
➡️ Send me a message here on Malt to book a free initial exploratory call (30 min). Together, we'll identify your main untapped attractiveness lever, whether we work together or not.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- InfluenceuRHCEOHUMAN RESOURCESJuly 2021 - Today (5 years and 1 month)Paris, France🎯 OUR MISSION: MAKE YOUR EMPLOYER BRAND YOUR GREATEST ASSETInfluenceuRH Agency doesn't just advise you: we support you from strategy to operational deployment to transform your HR challenges into concrete successes.💡 OUR TAILORED SOLUTIONS:1️⃣ Strategy & ConsultingCreation of an authentic and impactful employer identity to address your recruitment and retention challenges from A to Z.2️⃣ Events & AwarenessOrganization of inspiring conferences, collaborative workshops, and training sessions to engage your teams and leaders.3️⃣ Video ProductionProduction of immersive content (interviews, company life) specifically designed to boost the attractiveness of your job offers and capture top talent.4️⃣ Audio ProductionCreation, recording, and hosting of thematic HR podcasts, broadcast on all major platforms to establish your authority.5️⃣ HR Content MarketingWriting high-value advice articles to optimize your natural referencing (SEO) and continuously attract candidates.📈 OUR RESULTS SINCE 2021:Over 80 companies supportedOver 3 million views generated for our clients (videos, podcasts, articles...)+42% qualified applications for our clients on average🚀 READY TO TAKE ACTION?Discover our client cases, our methods, and schedule a call directly with me on Malt!
- AgorizeAssociate DirectorSOFTWARE PUBLISHINGJuly 2016 - January 2025 (8 years and 6 months)Paris, FranceFollowing Agorize's business growth, my role evolved towards strategic direction and tailor-made support for our key accounts. The objective: to shift from a service provider logic to a true consulting partner position with Executive Committees and HR Directors.🎯 MY KEY MISSIONS & CONSULTING EXPERTISEStrategic Consulting (C-Level): Supporting HR Directors and Innovation Directors of major international groups in defining their long-term attractiveness strategy. Transforming their complex challenges into tailor-made Open Innovation programs.Key Account Management & Retention: Managing a portfolio of strategic clients. Building lasting trust relationships fostering upsell and the deployment of recurring employer branding strategies.General Management & Vision: As an associate, actively participating in defining the company's vision, evolving offerings (product-market fit), and Agorize's strategic growth choices.Evangelization & Thought Leadership: Speaking at major events, facilitating collective intelligence workshops, and positioning myself as a recognized expert on attracting young talent and HR innovation.
- AgorizeSales Director & Business DevelopmentSOFTWARE PUBLISHINGJanuary 2012 - June 2016 (4 years and 5 months)Joining Agorize at the dawn of its development, my main mission was to structure the company's commercial strategy (B2B) and evangelize a nascent market: that of open innovation and HR attractiveness through challenges.🎯 MY KEY MISSIONSStrategy & Structuring: Creating the commercial offering and defining the market entry strategy (Go-to-Market) for innovative recruitment and employer branding solutions.Business Development (Key Accounts): Prospecting, negotiating, and closing strategic partnerships with CAC 40 companies. Developing innovative concepts for prestigious clients such as VINCI, LVMH, Allianz, and L'Oréal.Management & Leadership: Recruiting, training, and managing the sales team. Implementing sales processes and KPIs.HR & Business Synergy: Supporting HR and Innovation Departments in defining their attractiveness challenges (targeting students, tech profiles) through our platforms.
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Education
- Master, HR Audit and ManagementISC Paris2010Master, Audit et Management des Ressources Humaines
- Bachelor's Degree, Management SciencesPanthéon-Assas University2008Licence, Sciences de Gestion