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Guillaume CognardGC

Guillaume Cognard

EXPERT SALESFORCE (SERVICE & SALES) | AMOA / PO

€600/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

🎯 Expert Salesforce (Sales & Service) | Freelance AMOA & PO
📍 I reconcile Functional and Technical

With over 5 years of experience, I am involved in the entire lifecycle of Salesforce projects: requirements gathering, scoping, workshop facilitation, release management, administration, training, and change management. I bridge the gap between the functional and technical aspects by covering agile project management (Scrum), coordinating multidisciplinary teams, and ensuring the quality of deliverables, with successfully completed missions at CEGID, APICIL, and currently with the event organization leader: GL events.

💡What I offer:

-Complete management of Salesforce projects (Sales Cloud, Service Cloud…)
-Optimization and redesign of your business processes
-Facilitation of co-construction workshops and user training
-Administration, configuration, and continuous improvement of your CRM
-Change management support and skill development for your teams
-Creation and execution of functional testing

🚀Why choose me?

🔹 Salesforce Associate Certification
🔹 Scrum Master PSM1 Certification
🔹 Multi-sector and multi-business experience
🔹 Results-oriented approach, attentive and responsive
🔹 Commitment to quality, transparency, and deadlines

👉Let's discuss your challenges and build your Salesforce project success together!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • GL Events
    BUSINESS ANALYST - SALESFORCE
    DIGITAL AND IT
    September 2025 - Today (9 months)
    Lyon, France
    On assignment at GL events as a multi-cloud Salesforce Business Analyst Consultant (Sales & Service), in an international and multi-BU environment, with a central role between business teams and IT.

    Main missions:
    • Organization and facilitation of business workshops (requirements gathering, refinement, scoping) and writing functional documentation, processes, and test cases in Jira/Zephyr.
    • Management and execution of functional tests (UAT, TNR, post-release sanity checks), updating test plans, and contributing to daily Salesforce operations (diagnostics, monitoring, and redirection of incidents to IT and TMA).
    • Salesforce org configuration: role hierarchy, dashboards, reports, Lightning Pages, user management, bulk imports/updates, and control of Mulesoft interfaces with ERPs (Dynamics 365, Sage).
    • Writing training materials, onboarding new Business Units on Salesforce, and creating in-app communications to support change management.
    • Contribution to new tool integration projects (e.g., Sales Navigator, SurveyMonkey): scoping workshops, participation in demos and POCs, assistance in solution selection and implementation.
    Salesforce Business Analysis Marketing Project Management Agile Methodology
  • Cegid
    CRM PROJECT MANAGER - SALESFORCE
    SOFTWARE PUBLISHING
    February 2024 - September 2025 (1 year and 7 months)
    Lyon, France
    CRM Project Manager Salesforce at Cegid, responsible for managing Sales Cloud evolutions and Salesforce operations in an international context, directly interfacing with business teams, IT, and TMA.

    Main missions:
    • Gathering, qualifying, and documenting user needs in technical terms as User Stories/Bugs.
    • Organizing and facilitating refinement workshops.
    • Analyzing technical feasibility.
    • Assigning and tracking tickets/bugs within the ticketing tool (Service Now).
    • Internal collaboration and with third parties (TMA, project managers...) to ensure quality and deadline adherence.
    • Release planning and coordination.
    • Testing (acceptance) and TNR of functionalities.
    • Ensuring the compliance of releases performed by third parties.
    • Writing and maintaining documentation and processes.
    • Communication with internal and external stakeholders.
    • Salesforce Administration (users, mass actions…).
    • Facilitating an internal community.
    • Training new arrivals on Salesforce usage.
    Salesforce Sales Cloud Agile Methodology Salesforce Administration Workshop Facilitation Project Planning and Scheduling
  • Groupe APICIL
    SCRUM MASTER - SALESFORCE
    BANKING AND INSURANCE
    January 2023 - February 2024 (1 year and 1 month)
    Lyon, France
    Scrum Master Salesforce responsible for facilitating the Scrum framework, coordinating POs and developers, and monitoring team performance via JIRA.

    Main missions
    • Ensuring adherence to SCRUM processes.
    • Internal collaboration and with third parties (TMA, project managers...) to ensure quality and deadline adherence.
    • Coordinating POs and developers to ensure deliverability.
    • Conflict resolution.
    • Release planning and coordination.
    • Gathering and analyzing results (JIRA).
    • Communicating results to management.
    • Facilitating SCRUM ceremonies.
    • Team coaching.
    • JIRA Administration.
    Scrum Agile Methodology Salesforce Service Cloud Atlassian JIRA

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Education

  • BTS NRC
    IDRAC
    2008
    BTS NRC
  • SCIENTIFIC HIGH SCHOOL DIPLOMA
    Lycée Pierre Brossolette
    2006
    BACCALAUREAT SCIENTIFIQUE

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