About Guillaume
French
Native or bilingual
English
Fluent
Experience
- Chevalier ConsultingBrand Digital ConsultantFebruary 2019 - Today (7 years and 4 months)- Account Manager FFFB- Head of Project eLigue 1 Tour- Event Manager OES 2021/2022 and GFG 2021/2022- Head of Influence GFG 2021/2022- Digital brand strategy for Auxipress (White Papers "E-SPORT: BRANDS IN CHARGE")- Esport consultant for marketing agencies (Sigma Esport, Freaks 4U Gaming) on different kinds of projects: Strategic planning, tenders, project and event management.- Influence Project Manager for Freaks 4U Gaming- Writing business articles for Esport Insights- Strategic and sectoral monitoring,
- SPORTLAB SRL.eSport Strategic ConsultantJune 2017 - December 2018 (1 year and 6 months)Île-de-France, France- Managed a brand portfolio composed of three major players: PlayStation, PMU esports, and INSEP- Made a strategic recommendation for the second year of PMU in Esports- Led a market study on the French esports industry- Created an introductory document to the Esports world and arranged meetings with non-endemic brands (Mercedes, Bouygues Telecom),
- Epsilon eSportsPartnership Manager - Business AnalystMarch 2016 - December 2018 (2 years and 9 months)BelgiumPartnership:- Managing Epsilon sponsors portfolio ($200K - Hype Energy Drinks, ViewSonic, Scuf Gaming, Trust Gaming, ING, Hello Bank) and all deliverables, including content production for social media (templates, videos, etc.), the operational aspect of all sponsor activations (Epsilon eSports players' attendance at eSport shows, creation of an eSport academy), and monitoring player behavior on social media.- Creating innovative partnerships with football clubs (AS Monaco and Manchester City).- Setting up Epsilon commercial folders and sponsor packages.- Creating a corporate document for commercial prospect purposes.- Creating customized commercial proposals for meetings with prospects.Business Analyst:- Analysis of the eSport environment to make decisions on involvement in eSport games (Hearthstone, Fortnite, R6S) or specific tournaments and ensure follow-up (Call Of Duty World League, Gfinity Elite Series, etc.). Creating documents to submit for selection to participate in a tournament or competition (H1Z1 Pro League).- Sectoral and media monitoring.- Market study analysis.- Targeting prospects who might be interested in eSport and setting up meetings to either introduce them to the eSport world or provide them with an in-depth view of the market. Successfully established contacts within their framework with brands like Dugout, Nielsen, EDF.
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Education
- Marketing, Management Control, Business Intelligence, LawEcole de Management de Normandie2014Marketing, Contrôle de Gestion, Intelligence économique, Droit
- History Degree / Preparation for entrance exams to provincial IEPs, History, General Culture, English, Political Science, Geography.Institut Catholique de Paris2013Licence histoire/ Préparation aux concours d'entrées aux IEP de province, Histoire, Culture Générale, Anglais, Science Politiques, Géographie.