Freelancer profile translated to English.
Back to original languageAbout Guillaume
Freelance Art Director, I specialize in creating impactful visual identities and intuitive interfaces for startups and innovative companies.
My goal? To clarify your message, strengthen your credibility, and captivate your audience through design that is both aesthetic and strategic.
I work in close collaboration with you, from brief to delivery, for results that reflect you and meet your challenges. My playground? Projects that defy conventions and where every detail counts.
Have a project to discuss? Let's talk about how I can support you.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- ElzeardArt DirectorDIGITAL AND ITApril 2020 - March 2025 (4 years and 11 months)Bègles, FranceFreelance, then first employee of the team, I had the chance to see this project born and help build it from its beginnings.During these 5 years, I combined art direction and interface design, developing a user-centered approach. I designed and maintained the application interface, working hand in hand with a UX Designer/Developer and adopting an agile methodology. I also contributed to the creation of a component library. This experience taught me to transform complex briefs into simple and effective solutions for the user, while ensuring the visual and functional consistency of the application.My areas of action:- Creation, maintenance, and evolution of the visual identity;- UI/UX Design of the web application;- Print graphic design (Brochures, flyers, banners, etc.);- Web graphic design (Social networks),
- Professeur cachéUI/UX DesignCULTURESeptember 2023 - January 2024 (4 months)Bordeaux, FranceRedesign of the web interface of Professeur caché, an online board game, for adaptation on mobile and tablet:- Migration from Sketch to Figma- Implementation of a component library and a Design System- Discussions around features and user experience- Prototyping of different user flows for mobile and tablet- Improvement of the design of player cards.
- VtronicsVisual Identity CreationAugust 2023 - August 2023Creation of the visual identity for Vtronics, a company specializing in testing and maintaining vehicle equipment:- Logotype- Graphic Charter- Sales Brochure- Website Restructuring
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Education
- MASTER Global Design, Research & InnovationCréasud, École de Condé Bordeaux2014Ce cursus de 2 ans forme à la gestion de projets créatifs, la direction artistique avec des équipes interdisciplinaires et permet d’intégrer des axes d’analyse élaborés en lien avec l’ensemble des champs du design comme avec d’autres domaines disciplinaires : sciences humaines, marketing et gestion, technologie et ingénierie, etc. Titre de Designer Manager de projet obtenu.
- BTS Visual CommunicationCréasud, École de Condé Bordeaux2012Ce diplôme prépare à concevoir la forme visuelle de messages dans les différents domaines du graphisme, de l’édition et de la publicité. Titre de Designer Graphique obtenu.