Freelancer profile translated to English.
Back to original languageAbout Guillaume
### EN ###
### ES ###
Pleased to meet you :)
I'm Guillaume, a passionate Digital Marketing Manager, with a love for SEO, my first love, but also for all Marketing and Web Analytics techniques.
After starting with a technical training (computer science degree), I moved towards web project management by completing a Professional Master's degree.
My professional life began with +3 years in a communication agency where I managed dozens of different clients, while developing an internal tool for the marketing department to help improve client and campaign management. I then joined a travel agency for which I was responsible for customer acquisition (SEO, Adwords, Bing Ads, retargeting, newsletter, Facebook Ads, community management, etc.).
Having a dual technical / marketing profile, I also create websites for personal projects on which I can do all sorts of experiments :)
Nice to meet you :)
I am Guillaume, a passionate Digital Marketing Manager, for SEO, my first love, but also for all Marketing and Web Analytics techniques.
After starting with a technical training (computer license), I moved towards web project management then doing a Professional Master.
My professional life began with more than 3 years in a communication agency during which I managed dozens of different clients, while developing an internal tool for the marketing department to help improve the management of clients and campaigns. Then I integrated a travel agency for which I was responsible for customer acquisition (SEO, Adwords, Bing Ads, retargeting, newsletter, Facebook Ads, community management, etc.).
Having a double technical / marketing profile, I also develop websites for personal projects in which I can do many experiments :)
English
Fluent
Spanish
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Consultant SEOSEO ConsultantCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 7 months)Paris, FranceSupporting companies as a freelancer in their need to develop visibility through SEO (natural referencing on Google):- SEO Audit - Recommendations and support for their implementation- SEO monitoring service (development of notoriety, correction of technical errors, regular recommendations, reporting, etc.);- Advice for advanced linkbuilding strategies;
- VillanovoDigital Marketing & Customer Acquisition ManagerTRAVEL AND TOURISMJune 2017 - Today (9 years and 2 months)Barcelone, SpainSupervision of customer acquisition
- Filovent / VillanovoDigital Marketing & Customer Acquisition ManagerTRAVEL AND TOURISMApril 2016 - June 2017 (1 year and 3 months)Barcelone, Spain### EN ###• Supervision of the overall acquisition strategy for the Filovent / Villanovo group:- development of an acquisition strategy in line with the objectives set by management- selection of acquisition channels and definition of associated objectives- supervision of compliance with budgets, deadlines and project quality- monitoring of performance- Presentation of statistical reports- Development of SEO strategy- optimization of key performance indicators: CPL, CPO, ROI• Management of a team of up to ten people:- daily management- definition of objectives and planning of missions- monitoring of activities and actions- supervision of compliance with deadlines and project quality- skills development- animation of individual and group meetings• Recruitment and training of new employees### ES ###• Supervision of the global acquisition strategy for the Filovent / Villanovo group:- development of an acquisition strategy according to the objectives established by the management- selection of acquisition channels and definition of associated objectives- supervision of compliance with budgets, deadlines and quality projects- monitoring of operation- presentation of periodic reports- development of SEO strategy- optimization of key performance indicators: CPL, CPO, ROI• Managing a team of up to ten people:- Daily management- definition of objectives and mission planning- monitoring of activities and actions- supervision of compliance with deadlines and the quality of projects- skills development- Animation of individual and group meetings• Hiring and training new employees
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Education
- Computer science degreeUniversité Blaise Pascal (Clermont-II) - Clermont-Ferrand2010
- Master Professionnel SIPPEUniversité Blaise Pascal (Clermont-II) - Clermont-Ferrand2012SIPPE : Stratégie Internet et Pilotage de Projets en Entreprise