Freelancer profile translated to English.
Back to original languageAbout Guillaume
My flagship service offering focuses on "positioning and messaging".
The objective of this work is to help founders and CMOs validate the priority market segment on which to align their efforts and build the most relevant discourse to conquer their market.
In addition, I also provide services:
- Go-to-market
- Creation of inbound / outbound content.
- Sales enablement.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Product LABOProduct Marketing ManagerSOFTWARE PUBLISHINGApril 2024 - Today (2 years and 2 months)Paris, FranceFreelance Product Marketing Services for B2B SaaS.. Positioning and messaging. Go-to-market. Sales enablement
- Red-on-lineSenior Product Marketing ManagerSOFTWARE PUBLISHINGNovember 2023 - March 2024 (4 months)Paris, FranceSaaS Solution; +97% of companies in the portfolio are from the industrial sector.Responsible for the promotion and adoption of two modules of the software suite.✅ Module Redesign: research and formalization of use cases with CPO.✅ Sales enablement: production of one-pagers and battle cards.✅ Production of case studies✅ Visits to industrial sites with HSE lawyers & consultants.
- HappydemicsProduct Marketing ManagerSOFTWARE PUBLISHINGMay 2023 - July 2023 (2 months)Paris, FranceUpon its creation, Happydemics aimed to democratize opinion polling. In 2022, the startup underwent a "pivot" and now positions itself as an advertising performance measurement tool.In this context, I led the first Product Marketing mission:✅ Development of an annual Product Marketing action plan for the CEO.✅ Structuring of the SaaS FAQ (42 pages) and coordination of writing.✅ Redesign of the internal "Feature release" process.✅ Redesign of the onboarding journey✅ Go-to-market plan (launch of a flagship feature).
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Education
- Master 2 (M2), International Marketing and Business DevelopmentSKEMA Business School2012Master 2 (M2), International Marketing and Business Development
- Master 2 (M2), Métiers de l'information : communication, lobbying, médiasSciences Po Aix2013Master 2 (M2), Métiers de l'information : communication, lobbying, médias