Freelancer profile translated to English.

Description

My professional background has been built around entrepreneurship, with the creation of two companies recognized in their market.

In 2009, I founded **Blue Coral**, an expert in aquariums and garden ponds, through two specialized e-commerce sites, Aqualight-Solution.com and Aqua-Store.fr, which became leaders in their market as pure players.

This leadership was solidified by the acquisition of Blue Coral bythe botanic© groupin September 2022, whose integration and synergies I supported for over three years.

In parallel, in 2013, I founded the companyMB France(formerly MB Déneigement), specializing in the trade of snow removal and road maintenance products via the site france-deneigement.fr.

Since its creation, the company has experienced continuous development and strengthened its presence in its market thanks to a leading position in search engines.

In March 2026, I will launch **Generative Ads**, a digital media dedicated to the evolution of advertising and visibility for e-merchants on LLMs and generative search engines, a sharp expertise in AI ads and Search 3.0.

Today, I want to put these skills at the service of companies seeking agility: to provide them with immediate expertise and efficiency, to strengthen their teams temporarily or durably.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 20km)

Groupe botanic
Manager / Team Leader / Project Manager
E-COMMERCE
July 2022 - January 2026 (3 years and 6 months)
Complete management of 2 e-commerce entities (garden furniture, aquariums & ponds)
Sales development and revenue optimization
Improvement of logistics strategy and processes
Team management, HR and recruitment
Marketing management: SEO, SEA, customer journey optimization
Implementation of synergies between entities and integration strategy with the botanic group
Administrative management, accounting, profitability monitoring
E-commerce Strategy Team Management Recruitment Strategy Logistics Management Prestashop
société MB FRANCE
Founder & CEO
PUBLIC SECTOR
July 2013 - Today (12 years and 11 months)
Lyon, France
Creation and development of a snow removal products trading and distribution company.
National commercial development: local authorities, public institutions, private sector
Management of a qualified portfolio of +800 professional clients
Online sales & direct prospecting
Global management: logistics, purchasing, administration, accounting, marketing
Logistics Management Business Creation Purchasing Strategy Supplier Negotiations Sales Negotiation
BLUE CORAL
Founder & CEO
E-COMMERCE
July 2009 - January 2026 (16 years and 6 months)
Lyon, France
E-commerce company, leader in the French market for aquariums and garden ponds.
Development of turnover up to €6 million excluding tax annually and +80,000 orders shipped
Management of a team of up to 15 employees.
Mastery of all services: Recruitment, legal, logistics, marketing, purchasing, accounting, customer service
Prestashop expert, conversion & customer journey optimization
SEO/SEA expertise and Google Ads campaigns.
Logistics management for small, high-volume packages
Prestashop Team Management Recruitment Process HR Management Marketing