Freelancer profile translated to English.

Description

Passionate about the web & for over 5 years, I have been helping companies implement tools to better control and understand user behavior.

To do this, I mainly use GDPR-compliant tools like Matomo and Piwik Pro, and data visualization tools like Looker Studio (formerly Data Studio).

More broadly, I also support companies in developing customer acquisition through two pillars:

- Improving or creating landing pages with a CRO focus

- Developing SEO/SEA acquisition strategy

Languages

Workplace preferences

Remote only

Primarily works remotely

mypangee
Digital Product Manager
February 2021 - January 2023 (1 year and 11 months)
Toulouse, France
Definition of product needs, implementation of a backlog and task monitoring in cooperation with the IT team (6 people) ☑ Development of the subscription process, customer interfaces and features ☑ Definition of KPIs and creation of dashboards ☑ Implementation and development of the CRM ☑ Development of On-site SEO ☑ Tagging plan, tracking development and data analysis ☑ Strategy and development of transactional emails ☑ Marketing Automation Development (Onboarding, prospect)
WiSEED
Growth Hacker
November 2022 - Today (3 years and 7 months)
Toulouse, France
mypangee
Digital Marketing Officer
July 2020 - February 2021 (7 months)
Toulouse, France
☑ Tracking and analysis of sales, traffic, and user behavior online ☑ Strategy & Development of the e-commerce customer journey in cooperation with the IT team (UX/UI) ☑ Development of Marketing Automation: lead generation (forms, CTAs, landing pages..) ☑ Creation and strategy of web content ☑ Creation of newsletters, sales materials, and communication materials ☑ Graphic & Video Creation Software: Google Analytics, Google Tag Manager, Google Data Studio, Adobe XD, WordPress, ActiveCampaign, Photoshop, Illustrator, FCPX, FileZilla, Zendesk