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Guillaume BettinGB

Guillaume Bettin

Founder of Bettin Conseil & Formation

€700/day
Bordeaux, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

With a solid experience at the interface of the public and private sectors, Bettin Conseils & Formation supports organizations in their growth, structuring, and performance challenges. Our strength lies in a dual expertise: a deep understanding of the expectations of local authorities and public actors, and mastery of the strategic levers specific to private companies.

Our 4 areas of intervention:

1. Public Procurement
- Support in preparing and responding to calls for tenders.
- Optimization of technical files and alignment with buyer criteria.
- Training of teams to secure and professionalize responses.
2. Land & Real Estate Strategy
- Analysis and valuation of land potential.
- Definition of real estate strategies consistent with territorial objectives.
- Support for local authorities in their development and planning projects.
3. Commercial Strategy
- Deployment of operational methods to develop sales.
- Construction of action plans adapted to sector specificities.
- Training and coaching of sales teams.
4. Public Clients & Local Authorities
- Advice to structure a lasting and effective relationship with public decision-makers.
- Support for the implementation of collaborative and partnership projects.
- Training to understand institutional and territorial issues.

An expanded ecosystem of expertise:
Bettin Conseils & Formation also relies on two strong partners:
- ODIALIS, a recognized expert in public procurement training engineering.
- TOPS Consult, a specialist in strategy, commercial organization, and relations with the public sector.

This synergy allows us to offer our clients a complete package, integrating consulting, training, and operational implementation.
  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 50km), Lyon (up to 50km), Paris (up to 50km), Nantes (up to 50km), Marseille (up to 50km)

Experience

  • Environnement
    Consulting
    REAL ESTATE
    September 2025 - September 2025
    Bordeaux, France
    Development of a land and real estate strategy for a town in the Hautes-Pyrénées in partnership with a company specializing in sustainable development.
    Real Estate
  • SNCF
    Trainer
    September 2025 - Today (9 months)
    Bordeaux, France
    SNCF Managers: Assertiveness, Learning to Say No, Feedback, Employee Values, Cohesion, structuring phone calls, emails, etc.
  • BTP
    Consulting
    EDUCATION AND E-LEARNING
    July 2025 - Today (11 months)
    Nantes, France
    How to approach a specific market in the construction sector following the arrival of a new branch manager in the WEST region.
    Training Commercial Strategy Business Plan

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Education

  • Certification: Developing a Commercial Strategy for Responding to Public Procurement
    Certification : Développer une stratégie commerciale de réponses aux marchés publics
  • Master's Degree in Applied Economic Sciences
    University of Lyon III
    1998
    Maîtrise AES

Certifications

  • Public Procurement Certification: How to Optimize Technical Files?
    France Compétence
    2025
    Responding to Calls for Tender

Skill set

Categories