Freelancer profile translated to English.
Back to original languageAbout Guillaume
🚀 E-commerce SEO Consultant since 1998 (home, retail, B2B, agri-food...). 💰📈
🎯A la carte services:
✨Turnkey SEO services:
🏅My "top reference":Votre-expert-anti-nuisibles.com (top 1-3: 3k kw, top 4-10: 6k kw, top 11-20: 6k kw).
🧔My clients appreciatemy versatile e-commerce profile and use me as a marketing "Swiss Army knife", adaptable and attentive to the quality of work provided. If your team already has a product manager and developers, I am the ideal marketing complement to grow your traffic. As a teacher, I enjoy sharing my knowledge to grow your teams' skills.
🏠Missions carried out mainly remotely(teleworking), or on-site at your premises (geographic areas: Lyon, Paris, Clermont-Ferrand).
French
Native or bilingual
English
Fluent
German
Conversational
Swedish
Basic
Can work on-site
Moulins (up to 50km), Vichy (up to 50km), Nevers (up to 50km), Montluçon (up to 50km), Roanne (up to 50km)
Experience
- Sarah Duclent
On Malt
Expert feedback on an e-commerce auditApril 2020 - April 2020Clermont-Ferrand, France- Expert review of an e-commerce audit to ensure consistency and substantially enrich recommendations for improvement- Q&A session that helped strengthen the coherence of the overall analysis- Providing additional reflection on the long-term vision of the e-merchant's business - Paul DELCLOYPrestaShop SEO AuditFebruary 2020 - February 2020
- Guillaume BernetE-commerce Consultant, specializing in PrestaShopE-COMMERCEApril 2018 - Today (8 years and 3 months)Vichy, FranceAs a freelance digital marketing consultant, I bring my experience to businesses (SMEs, VSEs, sole proprietors) looking to leverage the internet to grow their business:- Online: improve their online visibility, website traffic, online revenue- In-store/agency: increase store traffic, qualified leads volume- For service companies: enhance their visibility to increase inbound calls===> Whether you have a website or not, I can help you! <===20 years of e-commerce experience in agencies and client-side have allowed me to design and promote "corporate" and e-commerce digital projects. With a marketing degree, I have a holistic approach to business issues before applying my digital expertise. This global vision brings coherence to the ideas I propose.From upstream to downstream, here are the stages of my support:1. Market research, benchmarking, competitive analysis2. Strategic recommendations, budget approach3. Commercial animation, project management, connection to marketplaces4. Traffic management: SEO (classic, local, ASO), keyword campaigns (SEA/SEM), affiliation5. Merchandising, copywriting, web analytics, online optimization, reportingI differentiate myself through my approach:- E-commerce: performance-based (ROI) and action measurement- Empirical: I provide a tailored solution to each problem- Educational: I increase your digital knowledge to help you grow and become autonomous- My ability to grow small businessesI collaborate with your existing service providers or provide you with my network (technical, design, social media, web analytics, etc.).Commonly used solutions: PrestaShop, Drupal, Magento, WooCommerce, WordPressReferences:- Materials: Desvres, McCover- Distribution: Des Sols et des Murs, Garnier-Thiébaut, Mon Espace Maison, Alice Délice, 3 Suisses, Votre Expert Anti-Nuisibles- Ready-to-wear: Grain de Malice, Father & Sons, Damart, Nature & Liberté- E-HR: Pages Jaunes, Pechiney- Jewelry: Lepage- Leisure: Universal Music, Groupe La Maison de la Chine, Roger Waters- Alcohol: Cointreau InternationalI am based in Allier (Auvergne) and travel throughout France (clients in the North and East of France, as well as in Paris).I usually carry out my missions remotely (daily contact with clients, weekly and monthly reporting). Depending on mutually agreed conditions, I can also work on-site.
Reviews
Sarah
Sarah Duclent
Reviewed on 4/27/2020
Guillaume's e-commerce expertise has greatly enriched the e-commerce audit conducted by the agency. The facets of his expertise are numerous and coherent: marketing, SEO, content, conversion, animation, merchandising, Prestashop. We plan to integrate his expertise into our service offering quickly. I warmly recommend Guillaume's skills to any digital agency or e-merchant.
Paul
Paul DELCLOY
Reviewed on 2/20/2020
Guillaume is very professional, I would not hesitate to contact him again for new work on my e-commerce site.
Very educational and interesting, he assisted me with the SEO and marketing evolutions of my store, and enabled the implementation of innovative solutions to optimize conversion.
I highly recommend him without hesitation!
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Education
- Bachelor in Business Administration (BBA)EDHEC Business School1996- École de commerce avec spécialisation en marketing (second cycle) - Cursus ERASMUS réalisé en Suède (Örebro Universitet), avec spécialisation en "Total Quality" (1995) - Stages dans les secteurs suivants : agro-alimentaire (Jean Caby), banque (Crédit Mutuel), publicité (Agence Nickel BBDO, IP Régie) - Co-organisation et co-animation d'une conférence sur "Internet, ses usages, ses possibilités pour les entreprises" (1995) - Mémoire de fin d'études "Technologies numériques : quels enjeux pour la télévision et la radio ?", avec félicitations du jury (1996) - Participation à un raid en motoneige en Gaspésie, Canada (1993)
Certifications
- Google AnalyticsGoogle