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Guillaume BernardGB

Guillaume Bernard

Brand communication strategy, editorial, digital

€1,090/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

Need a senior digital strategy consultant who (finally) understands your business?


You are an agency or an advertiser in the energy, environment, mobility, digital, social economy and employment sectors, or an NGO.

Your briefs are complex, your stakeholders demanding, your deadlines tight.

And you need help with:

1/ Corporate communication: brand, positioning, messaging

Is your brand or messaging lacking clarity, uniqueness, and no longer standing out?
  • We collaboratively define your positioning to set the key markers of your identity
  • We write your editorial strategy (message & tone of voice) together,

-> Result: a clear, distinctive, easy-to-deploy line

2/ Digital strategy and AMOA (Assistance to the contracting authority)

The problem: does your digital ecosystem not reflect you? Is your online presence disjointed, uncontrolled, and without results?
  • We collaboratively set the target vision for your digital ecosystem
  • We frame your digital projects together, to ensure they run smoothly (or AMOA)
  • (or) I help you respond, as an agency, to tenders for website redesigns or digital strategy
-> Result: a digital ecosystem that makes sense and delivers


3/ Corporate for business: selling with the right content

Does your content generate no leads? Are you struggling to grow on LinkedIn or deploy your teams there?
  • We write your brand content strategy together to optimize acquisition and conversion
  • I coach your teams and leaders on LinkedIn
-> Result: content that gets seen, resonates, and sells


4/ Coaching and training

Do you want to improve in the strategic and operational dimension of communication?
  • I coach you 1:1 on LinkedIn to find your voice, or train your teams
  • I boost your in-house agency to bring it up to the level of the best agencies
-> Result: a skill upgrade that changes everything


I await your brief!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Glitchonomy
    Senior Digital Strategy Advisor - Founder
    DIGITAL AND IT
    April 2024 - Today (2 years and 2 months)
    Paris, France
    - Corporate communication: strategy, brand positioning, key messages and editorial
    - Digital: Audits, AMOA, eco-design, SEO, Product Management (trained by Noé) and social media (LinkedIn+++)
    - Specialist in the energy, mobility, tech, environment, and eco/social sectors.
    - Clients: agencies (tenders, strategy framing), advertisers (communication & digital), and individuals/freelancers for LinkedIn/communication coaching.
    Corporate for Business Digital Communication Coach Positioning Strategy LinkedIn Coach Digital Strategy Consulting
  • Spintank
    VP Digital
    DIGITAL AND IT
    January 2022 - March 2024 (2 years and 2 months)
    Paris, France
    Digital strategy, website redesign, developing the agency's digital expertise. Lead for tender and competition responses. Focus on responsible digital.
    Tender Management Digital Communication Coach Digital Strategy Consulting Communication Strategy
  • Spintank
    Associate Director
    DIGITAL AND IT
    February 2010 - December 2017 (7 years and 10 months)
    Digital strategy. Management of complex digital + content projects. Agency growth and development.

Recommendations

Joffrey JochumJJ
Hubert GazetHG
Tanguy LepoutreTL
+8
Joffrey Jochum and 10 other people have recommended Guillaume

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Education

  • Master's degree
    Sciences Po Paris
    1996
    Master's degree
  • Master's degree, Business School
    ESCP Business School
    2000
    Master's degree, Business School

Skill set

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