About Guillaume
- Structuring or redesigning product organization and Agile practices
- Managing e-commerce performance: conversion, user journeys, regular delivery
- Data-driven prioritization and roadmap arbitration aligned with strategic objectives
- +0.15pt CVR on an e-commerce platform with +70% traffic
- Product organization built from scratch at a French Tech Next 120 scale-up
- Capacity management of an IT department tribe: 180 FTEs, 80+ projects across 16 teams
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- CULTURAProduct Owner - Field & POS Android ApplicationRETAIL (LARGE RETAILERS)April 2025 - November 2025 (7 months)Mérignac, FranceContextTasked with overseeing the Back/Front-end evolution of a critical field application, in preparation for the deployment of an SAP ERP. Specialized retail chain, 100+ stores, 1,400 users (sales advisors).Field Application — 1,400 Users (Department Managers)
- UI Redesign: supplier return process, price and promotion management
- Feature flipping deployment
- ERP-compliant functional scoping for all APIs (data structure migration) — 90% validated, deployment planned
POS (Self-Checkout Systems)- User account login screen redesign
- GDPR compliance — Deployed in production
- Loyalty benefits display integration
- Ultra Premium DirectProduct Manager - E-commerce PlatformRETAIL (SMALL BUSINESS)January 2022 - January 2024 (2 years)Bordeaux, FranceContextProduct transformation mission for a fast-growing e-commerce scale-up (+70% traffic). Objective: structure the product organization from scratch and take over an e-commerce stack post-redesign, in a context of hypergrowth and international expansion.Product Performance
- Front & back-end management: +0.15pt CVR (5.46%) despite +70% traffic
- Discovery/data workshop facilitation → 2 funnels optimized at 14% and 19% conversion
- Saved 1.5 FTE in customer service through self-care automation
Structuring & Delivery- Implementation of Agile organization and Product team (0 to 1)
- Multi-country deployment (FR, BE, IT)
- Sylius back-end / headless Strapi front-end integration
Technical EnvironmentSylius · Strapi · Akeneo · ContentSquare · Power BI · Figma - MalakoffHumanisProduct Owner Consultant - Internal Pricing Management ApplicationBANKING AND INSURANCEMay 2021 - February 2022 (9 months)Paris, FranceContextTasked with coordinating business and developer efforts on the scoping and development of an internal pricing renewal tool. Acting as a replacement for the Scrum Master on an existing product team. Major insurance/mutual insurance account.Missions
- Backlog structuring and product scoping in coordination with business teams
- Alignment between technical and business teams on priorities and trade-offs
- Facilitation of Agile ceremonies and streamlining of delivery
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Education
- PUBLIC SPEAKINGStafff.frPRISE DE PAROLE EN PUBLIQUE
- CONTENT SQUARE CERTIFICATIONContentSquare academy2023CERTIFICATION CONTENT SQUARE