Freelancer profile translated to English.
Back to original languageAbout Guillaume
15 years of experience, including 11 years at Moët Hennessy. Revenuee-commerce x10 in 18 months**, + **€3M in annual product contribution**, **+100%of launch objectives in France.
I am at the service of your e-commerce and IT development projects as a freelancer since 2024.
Today, this experience is at the service of SMEs, mid-sized companies, scale-ups, and large corporations that want these standards without an in-house senior team.
Tech-agnostic: SFCC, Shopify, Commercetools, headless stack, etc.
I intervene on three axes:
- **Product strategy and scoping**: roadmap, scoping, audit, technological choices. Every euro justified before the first sprint.
- **E-commerce and product delivery**: end-to-end management, product management, multi-vendor coordination, SFCC expert.
- **Strengthening and unblocking**: RFP, vendor crisis, transition. I intervene quickly when a project gets stuck.
Your projects are designed, scoped, and delivered without technical debt.
In parallel, I designed Lugor (lugor.io), a platform for professional websites developed with AI agents: performance, SEO, accessibility, security by default. I also work on AI missions, agent development, and native AI products.
An e-commerce, tech, or AI project to scope or manage, a product team to strengthen? Contact me.
guillaumebellonconsulting.com/fr
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 15km)
Experience
- Guillaume Bellon ConsultingConsultantLUXURY GOODSJune 2024 - Today (2 years)Paris, FranceProduct and e-commerce strategy consulting, product management and tech project management for SMEs and mid-sized companies, scale-ups, and large corporations.Three types of services offered:
- Product scoping and roadmap: from need to backlog without ambiguity for development teams. Typical deliverables: scoped MVP, target architecture, estimation, governance plan.
- End-to-end delivery management: product management, multi-vendor coordination, recovery of off-track projects, replatforming.
- One-off strengthening interventions: RFP, vendor crisis, role transition, e-commerce audit (2-3 weeks).
Specific expertise in Salesforce Commerce Cloud (SFCC, B2C Commerce) and e-commerce platform dependencies: OMS, payments (Stripe, Adyen, Cybersource), fraud, and conversion optimization. Services provided without publisher partnerships, I adapt to your existing setup and needs.Services also available for AI applied to products: agent development, native AI products, integration of AI agents into existing deliveries.Available in France and internationally, in-person or remote.In parallel, I designed and created Lugor (lugor.io), a platform for creating professional websites developed with AI agents. Performance, SEO, and GEO, accessibility (WCAG 2.2 AAA), cookieless tracking, AI integration via MCP, design and spacing systems with semantic tokens, and built-in security by default. AI is a tool I use daily in my own deliveries to provide relevant advice.guillaumebellonconsulting.com/fr - Moët HennessyEcommerce Product ManagerLUXURY GOODSMarch 2019 - May 2024 (5 years and 3 months)Paris, FranceResponsible for the e-commerce product roadmap of the Moët Hennessy group for the European scope. Scope: over 10 e-commerce solutions covering all brands (Moët & Chandon, Veuve Clicquot, Hennessy, Ruinart, Krug...).Full management of the Hybris to Salesforce B2C Commerce Cloud replatforming for all the group's e-commerce brands. Opened and doubled the French market. Two major redesigns of clos19.com, the group's main e-commerce site, from discovery to production.2022 Results: +30% e-commerce growth, +€3M in product contribution directly attributable to managed developments. Revenue multiplied by 10 in 18 months. Mobile conversion rate +2.5%.Managed a mixed internal and external team (2 to 17 developers), daily coordination with business, IT, and vendor teams across several countries.Methodology: product discovery based on customer feedback, analytics data, and user testing. Scrum cycles, prioritization by measured business impact.Stack: Salesforce Commerce Cloud (Agentforce Commerce), Scrum, analytics tools, UX research.
- Moët HennessyIT Project Manager - Viticulture & WinemakingWINE AND SPIRITSFebruary 2015 - March 2019 (4 years and 1 month)Épernay, FranceResponsible for designing and delivering digital solutions for the group's wine-growing and winemaking entities across all Houses.Examples of products delivered to production:
- Internal iPhone application deployed on +500 phones, used for data measurement and collection in vineyards throughout the year. First internal group application to combine AI, machine learning, and IoT.
- Geospatial data management solution powered by IoT sensors installed on tractors, processed by machine learning algorithms. DataViz tool for targeted application of viticultural treatments.
- Web platform for tracking viticultural work with subcontractors and clients.
Positioning: leaders in Champagne and Cognac, these technological solutions were pioneers in fields where innovation was still rare with numerous possibilities.
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Education
- Master of ManagementNEOMA Business School2010Master's degree, Management et NTIC
- Management, Information Systems, Commercial Contract Law, GermanPforzheim University2007Management, Systèmes d'information, Droit des contrats commerciaux, Allemand