About Guillaume
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Nature et Résidence GroupeAnalytics & Tracking Consultant - GA4/GTMTRAVEL AND TOURISMMarch 2024 - April 2024 (2 months)Anglet, FranceAnalytics redesign for 12 websites (camping booking sites and lead generation sites:
- Project management and coordination with various service providers (agencies, booking platforms, ...)
- Creation of the tagging plan in line with the client's business objectives
- Deployment of RGPD-compliant and Google-certified cookie banners (Sirdata)
- Implementation of Consent Mode v2 via Google Tag Manager
- Migration of GA4, Google Ads & Meta Ads tags to Google Tag Manager
- GoodnessAnalytics & Tracking ConsultantDIGITAL AND ITApril 2023 - Today (3 years and 2 months)Bidart, FranceSupport
- Audit of analytics installations for prospects/clients.
- Installation and configuration of analytics solutions (Google Analytics 4)
- Deployment of tracking via Google Tag Manager (lead generation and e-commerce sites)
- RGPD compliance (Cookie Consent and Consent Mode v2)
- Ligue Nationale de RugbyGoogle Ad Manager ConsultantSPORTSJuly 2023 - October 2023 (3 months)Paris, France- Deployment of advertising tags with Ad Manager
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Education
- Bachelor Degree Industrial EngineeringLouis de Foix2016
Certifications
- IBM Data Analyst Professional CertificateCoursera2024
- Meta Certified Media Buying ProfessionalMeta2022