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Guillaume AudebertGA

Guillaume Audebert

Set Designer - Visual Merchandiser

€350/day
1 project
Clermont-Ferrand, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

After ten years of involvement with premium brands and completing the M.BA. at the French Institute of Fashion, I created GADECOCONCEPT to help my clients realize their retail projects.

I design, produce, and install set designs and furniture that convey a brand's values and identity. Starting from its DNA, I design the layout of commercial spaces, window displays, showrooms, boutiques, events, and all areas intended for customer reception.

From initial 3D simulations to final implementation, I offer comprehensive support, coordinate the project with various service providers, and handle visual merchandising to showcase your brand and optimize your spaces.

Brand Analysis
3D Simulation
Set Design
Commercial Optimization
Furniture Creation
Calls for Tender
Project Coordination
Object Sourcing
Lighting Study
Implementation
Visual Merchandising


  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Ralph Lauren France SAS - Paris
    Head of Creative Department Wholesale France Benelux
    RETAIL (SMALL BUSINESS)
    February 2010 - September 2017 (7 years and 7 months)
    Paris, France
    Network of 28 image stores: Men, Women, Children
    Management of allocated budget - €300 K Annual
    Management of permanent and temporary teams
    Supervision of set design and merchandising
    Presentation of creative projects to international teams
    Development of the commercial, aesthetic, and technical concept
    Design and 3D modeling of sets
    Calls for tender and negotiation with service providers
    Decoration and sourcing, rental, purchase, stock
    Installation and liaison with field teams
  • GA-Deco Concept - Paris
    Set Designer - Visual Merchandiser - Interior Designer
    ARCHITECTURE AND URBAN PLANNING
    July 2019 - Today (7 years and 1 month)
    Paris, France
    After ten years of involvement with premium brands and completing the M.B.A. at the French Institute of Fashion, I created GA DÉCO - CONCEPT to help my clients realize their retail projects.

    I design, produce, and install set designs and furniture that convey a brand's values and identity. Starting from its DNA, I design the layout of commercial spaces, window displays, showrooms, boutiques, events, and all areas intended for customer reception.

    From initial 3D simulations to final implementation, I offer comprehensive support, coordinate the project with various service providers, and handle visual merchandising to showcase your brand and optimize your spaces.

    Brand Analysis
    3D Simulation
    Set Design
    Commercial Optimization
    Furniture Creation
    Calls for Tender
    Project Coordination
    Object Sourcing
    Lighting Study
    Implementation
    Visual Merchandising
    Creative Team Management Modeling Communication Strategy Merchandising Set Design Interior Architecture

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Education

  • Master I Higher Studies in Fashion Industries
    National Conservatory of Arts and Crafts
    2008
    Stylisme, commerce, management et marketing de mode

Certifications

Skill set

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