Freelancer profile translated to English.
Back to original languageAbout Guillaume
Image Stylist & Art Director | Paris
My work is organized around several areas:
- Commercial: Stella McCartney, C&A, Monoprix, Guillaume Alexandre...
- Fashion & Editorial: Gala, L'officiel Austria, Nasty Magazine, Moevir, Kaltblut, Vanguard, 17:23, Modic Magazine...
- Celebrities: Tove Lo, Just Vox, Filiz Ackerman, Nicole Rossi, Kelley Heyler etc...
Available for editorials, advertising campaigns, e-commerce styling, lookbooks, and consulting. I put my expertise in styling and art direction at the service of your projects to create a strong and impactful image.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Portuguese
Conversational
Can work on-site
Paris (up to 20km), Toulouse (up to 10km), Bordeaux (up to 10km), Marseille (up to 10km)
Experience
- Guillaume AlexandreImage Stylist | Fashion & Celebrities | Editorial & VIPFASHION AND COSMETICSJanuary 2024 - Today (2 years and 5 months)Paris, France
- 💡 Expertise in image and visual storytelling:
I create impactful silhouettes in line with the identity of a magazine, brand, or public figure. Each look tells a story and reinforces the desired image.- 📸 Editorial styling & art direction:
Experienced in fashion shoots, I select clothing and accessories, coordinate looks, and collaborate with photographers, hairstylists, and makeup artists for a strong and coherent aesthetic.- 🎤 Dressing celebrities & public figures:
I assist artists, actors, and influencers for their public appearances (red carpets, interviews, concerts), taking into account their personal style and media image.- 🔎 Trend monitoring & scouting:
Always on the lookout for new collections and trends, I source pieces adapted to client requests and identify emerging designers for unique collaborations.🤝 Network & press loan management:Thanks to a solid address book (showrooms, fashion houses, press attachés), I facilitate access to exclusive pieces and ensure the smooth running of collaborations.🛍 Personalized shopping & image consulting:I assist my VIP clients in choosing their wardrobe and create custom outfits according to their personality and needs.📍 Organization & logistics:Management of fittings, returns of items, team coordination, and deadline adherence: I ensure that each project runs smoothly. - Guillaume AlexandreArt Director | Fashion & Brand ImageE-COMMERCESeptember 2022 - Today (3 years and 9 months)Paris, France
- 🎨 Creation of brand universes:
Definition and development of a strong and coherent visual identity, from concept to visual materials (campaigns, lookbooks, social media).- 👗 Collection Direction:
Collaboration with stylists to ensure a coherent artistic line, from mood boards to the choice of materials and colors.- 📸 Shooting & visual storytelling:
Conception and supervision of photo and video campaigns, in line with the brand's DNA and market expectations.- 🖋 Graphic Design & visual identity:
Supervision of graphic elements: logos, typography, packaging, and layout of communication materials.- 📢 Communication & brand image:
Visual communication strategy, social media, collaborations, and choice of ambassadors to maximize impact.- 🔎 Trend monitoring:
Market and trend analysis to anticipate developments and position the brand innovatively.- 🤝 Team Coordination:
Management and direction of creative teams (styling, photography, digital) to ensure a unified vision across all platforms.- 📍 Customer experience & retail
Creation of an immersive experience in stores and online to enhance the brand's image and attractiveness. - MonoprixJunior Stylist | Women's Ready-to-Wear | Draping & StructuredLUXURY GOODSJune 2020 - June 2022 (2 years)Paris, France🔍 Trend analysis & fashion scouting:Research and identification of key influences (colors, materials, volumes) through fashion shows, street style, and emerging trends.🖼 Iconographic research & mood boards:Creation of inspiration boards to guide collections and ensure aesthetic coherence.✏ Creation of technical drawings:Production of sketches and technical drawings on Illustrator for draping, structured pieces, knitwear, and accessories.📂 Development of technical files:Design of detailed technical sheets to facilitate prototype development in the workshop or in production.🧵 Material selection & finishes:Research and selection of fabrics, colors, prints, and details to ensure quality and a coherent visual identity.🤝 Product development follow-up:Collaboration with pattern makers and suppliers to adjust prototypes and ensure compliance with creative and technical expectations.📊 Competitive analysis:Study of collections and positioning of competing brands to anticipate market needs.
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Education
- Master 2 "Luxury Ready-to-Wear"Istituto Marangoni2018- Formation InDesign & Photoshop ; - Formation approfondie Illustrator ; - Projets professionnels pour des entreprises importantes (Off-White, Les Copains, Woolmark etc.)