Freelancer profile translated to English.
Back to original languageAbout Guillaume
After more than 15 years in marketing in the consumer goods industry, in an industrial, multidisciplinary, and multicultural environment, followed by more than 5 years of entrepreneurial experience in the circular economy, I now put my skills to the service of companies that want to become ever more sustainable, resilient, and profitable.
💲 BENEFITS for your company:
- New business opportunities
- Competitive advantages / Sustainable Business Model
- Customer loyalty
- Inspiring employer brand
- Cost reduction (up to 30%) and productivity gains
🔧 MY SERVICES:
- Circular & low-carbon strategies: training & awareness; diagnostics; vision, strategy, and roadmap facilitation; internal communication plan for the project...
- New Business Models reconciling innovation, sustainability, and profitability: transforming constraints into opportunities, multiplying positive environmental impacts
- Responsible Marketing: training & awareness, Responsible Brand Strategy, communication, 360° marketing plan
👩🎓 CERTIFICATIONS:
- Certified "Mastery of the Bilan Carbone® method"
- Trained B leader to support B Corp certification
- Facilitator of Climate Fresk, Circular Economy Fresk, AdACC, and 2 tonnes
- CCOpEx Yellow Belt
MY KEY SKILLS:
✅ Expertise in environmental impacts
✅ Expert in all marketing levers: product, markets, engineering & industrial relations, Trade, training, events, Webmarketing.
✅ Project management & innovation experience > 25 years
✅ Transversal and direct management experience > 20 years
✅ Good knowledge of commercial mechanisms
I mainly work with impact startups, VSEs, SMEs, and ETIs.
Status: independent contractor or part-time employee
English
Native or bilingual
Italian
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km), Lille (up to 100km), Nantes (up to 100km), Bordeaux (up to 100km), Strasbourg (up to 100km)
Experience
- VertuoseSustainable Models & Responsible Marketing ConsultantCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 7 months)Région de Lyon, FranceI support/challenge you in your projects to make them even more innovative & sustainable.💲 BENEFITS for your company:- Diversification / new Business models- Competitive advantages / more sustainable economic model- Customer loyalty- Inspiring employer brand (engaging company project)- Cost reduction (up to 30%) and productivity gains🔧 MY SERVICES:👉 Responsible Marketing: Brand Strategy, Environmental Communication & 360° Marketing Plan (including webmarketing strategy, PR, events, product/service training...)👉 Innovative & Sustainable Business Models: transforming constraints into opportunities, multiplying positive environmental & social impacts, verifying model robustness👉 CSR and Circular Economy Approach Support: training, CSR audits, Carbon Footprint assessment, strategy and roadmap, project management, "low-carbon" vision support...But also...👉 "Impact" Startups: as a former entrepreneur, I understand your concerns and pitfalls to avoid. I help you to: strengthen your Business Model, define and test an MVP, gain agility (Growth hacking)...>15 years of consumer goods marketing, 5 years of entrepreneurship in the circular economy, and consulting in this field since 2019 = I have a global and very "user-centric" view of issues.+ 👇✅ Expertise in circular economy: training, Business Games facilitation, economic models, strategy & roadmap facilitation...✅ Expert in all marketing levers: product, markets, R&D & industrialization relations, Trade, training, events, webmarketing, conversion✅ Extensive experience in project management & innovation: coordination of multidisciplinary & multicultural teams, digital or industrial projects, international or local, trained in CCOpEx, Lean, Design Thinking, Growth Hacking, MVP....✅ Transversal and direct management experience for 20 years.✅ Good knowledge of commercial mechanisms: pivot between Marketing and sales teams (sales forces, Sales Directors, Key Accounts); direct contact with numerous client-distributors.📞 Let's talk about it!0618794289Status: independent contractor or part-time employee
- Archipel KyoseiCo-founderCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 7 months)Lyon et périphérieArchipel Kyosei is a collective of independents with complementary skills, resources, inspirations, and knowledge.Thanks to this diversity and cooperative efficiency, the members of the collective support organizations (companies, local authorities) in their transformation so that they adapt to become more sustainable and resilient.We are:- graphic / systemic / ethical designers,- consultants in collective intelligence / governance / circular economy / sustainable food,- coaches, facilitators, philosophers, social psychologists... working on the notions of symbiotic economy,- artistic group, communication, event, and multimedia professionals...All driven by the same ambition: "To work towards individual, collective, and territorial transformations, through the diversity and cooperation of actors, in favor of life".We are based at SOFFFA, in the heart of Lyon. A hybrid third place (slow café + coworking + art gallery + event and expression space), where we invite you to discuss the different ways of thinking and doing business "as not usual".+ info on: www.archipelkyosei.com
- CircularisCircular Economy ConsultantENVIRONMENTALSeptember 2019 - Today (6 years and 11 months)Région de Lyon, FranceThe territorial economic cooperation hub (PTCE) Circularis aims to implement concrete and cooperative circular economy actions (reduce waste, promote its reuse or recycling in the Rhône-Pluriel and Lyon Metropolis territory, etc.).Circularis has specific tools: the R2D2 FabLab and a material library. Since the end of 2019, Circularis has housed a collective of circular economy experts.We support companies and local authorities from the idea to the realization of their circular economy projects to create new economic, environmental, and social value.
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Education
- Master in Management + MSc EDHECEDHEC Business School2000
- MasterUniversity of Economics, Prague1999Strategy, Marketing, Business Ethics, Economic Transformation of Eastern Europe,...
Certifications
- Green Belt CCOpExWhirlpool EMEA