Freelancer profile translated to English.
Back to original languageAbout Guillaume
Creative director specialized in luxury retail, hospitality, and premium brand experiences, with over 20 years of experience in retail concept design, commercial architecture, and art direction.
I support luxury houses, premium brands, agencies, and project teams in creating experiential concepts with high creative value: flagships, concept stores, pop-up stores, travel retail, bars, restaurants, and hospitality spaces.
My approach involves transforming a brand's intention into a coherent, immersive, and differentiating physical experience, by articulating spatial storytelling, customer journey, art direction, and concept visualization.
I am involved in the entire creative phase:
- Retail concept
- Creative direction
- Commercial architecture
- Brand experience
- Spatial storytelling
- Merchandising
- Furniture design
- 3D visualization
- Brand universe
What sets me apart: a dual strategic and operational expertise gained within major international design agencies, on premium and luxury international projects. This experience allows me to align creative vision, technical feasibility, and business challenges with a high level of visual and conceptual rigor.
Sectors:
- Luxury
- Wines & Spirits
- Hospitality
- Travel Retail
- Beauty
- Fashion
- Premium Lifestyle
Usual deliverables:
- Retail creative concepts
- Art direction
- Brand experiences
- Key visuals
- 3D renders
- Generative AI visuals
- Customer journeys
- Retail guidelines
- Presentation materials
- Competition support
- Project development support
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Anastasi Studio Retail & InteriorCreative DirectorARCHITECTURE AND URBAN PLANNINGJanuary 2024 - Today (2 years and 7 months)Paris, FranceWith over 20 years of experience in retail design, I am currently an independent Creative Director and founder of Anastasi Studio. My expertise lies in designing innovative concepts and immersive experiences for brands in the premium and luxury sectors. Passionate about creating spaces that exceed expectations, I strive to bring unique perspectives and strengthen my partners' identity through tailored solutions.At Anastasi Studio, I lead projects aimed at reinventing retail experiences by combining design strategy and art direction. My past experience as Retail Creative Director at Malherbe Paris has enriched my ability to design captivating spaces and impactful brand strategies, while collaborating closely with multidisciplinary teams to achieve our common goals.Expertise:Retail & Architecture Creative DirectionConcept Stores & FlagshipsPop-up Stores & Travel RetailHospitality, Bars & RestaurantsImmersive Experiences & ScenographySpatial StorytellingFurniture & Product DesignPremium & Luxury DesignSupervision of multidisciplinary creative teamsClient Presentations & Strategic ConsultingApproach:Create places that tell a strong, emotional, and memorable story, while remaining aligned with business objectives and brand identity.Available for:Creative Direction missionsRetail Concept DesignDesign Consulting & Customer Experience StrategyCreative Support for Agencies and BrandsSupport for Competitions and TendersDevelopment of Premium and Luxury Concepts
- Malherbe ParisCreative Director RetailARCHITECTURE AND URBAN PLANNINGJanuary 2010 - March 2026 (16 years and 2 months)Paris, FranceRetail & Architecture Creative Director with over 20 years of experience in designing premium and luxury brand experiences at Malherbe Paris.I support brands in creating retail, hospitality, and experiential concepts, from strategic idea to execution. My expertise covers creative direction, space design, brand storytelling, merchandising, custom furniture, and immersive experiences.Throughout my career, I have led international projects for luxury houses and premium brands in the wine & spirits, fashion, beauty, and hospitality sectors, with a particular focus on the coherence between brand image, customer experience, and commercial performance.Expertise:
- Retail & Architecture Creative Direction
- Concept Stores & Flagships
- Pop-up Stores & Travel Retail
- Hospitality, Bars & Restaurants
- Immersive Experiences & Scenography
- Spatial Storytelling
- Furniture & Product Design
- Premium & Luxury Design
- Supervision of multidisciplinary creative teams
- Client Presentations & Strategic Consulting
Approach:Create places that tell a strong, emotional, and memorable story, while remaining aligned with business objectives and brand identity.Available for:- Creative Direction missions
- Retail Concept Design
- Design Consulting & Customer Experience Strategy
- Creative Support for Agencies and Brands
- Support for Competitions and Tenders
- Development of Premium and Luxury Concepts
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Education
- Higher Education Diploma in Designer Creator, Industrial DesignEuropean Institute of Design2003Diplôme d'Enseignement Supérieur de Concepteur Designer, Design Industriel
- BTS in Industrial AestheticsLycée La Grande Tourrache2001BTS esthétique industrielle