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Guillaume AllilaireGA

Guillaume Allilaire

Communication Consultant

€650/day
Paris, FR
15+ years

Average response time: 12 hours

Freelancer profile translated to English.
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About Guillaume

I am a brand strategist.
Marketing/communication consultant, freelancing since 2010 after working for ten years in communication agencies in Paris, then in Bordeaux, I have a dual expertise in strategic thinking and project management.
How can I be useful to you? Among other things:
- strategic planning: analysis of key issues (business transformation, rebranding project, etc.), development of marketing and communication strategies (positioning, branding, identity, brand messaging, message, plan, media strategy, etc.)
- team management (sales, creative)
- project management (head of business unit, client negotiation)
- mastery of all communication channels (media and non-media, off and online, promotional communication, CRM, events, social networks, publishing, etc.)
  • Spanish

    Fluent

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Bordeaux (up to 10km)

Experience

  • dem communication
    Communication Consultant
    CONSULTING AND AUDITS
    April 2009 - Today (17 years and 4 months)
    Paris, France
    Consultant for agencies and advertisers: marketing and communication consulting missions, strategic planning, recommendations on media strategy, supervision and/or monitoring of recommended communication actions, partner management.

    Manager of an agency composed of a network of freelancers specializing in brand content (
    Communication Communication Strategy Team Management Media
  • TBWA
    Manager
    CONSULTING AND AUDITS
    June 2006 - April 2009 (2 years and 9 months)
    Paris, France
    In charge of communication budgets within the TBWA group agencies.
    First at TBWA Paris on accounts such as Mini, Playstation, Cartier, Amnesty International.
    Then at TBWA-Compact, an agency I co-founded and where I was responsible for the development strategies of the entire network and managed the Paris agency. Strategy and implementation of communication campaigns for both corporate (CG Gironde, for example) and mass-market budgets (Michelin, among others).
    Communication Communication Strategy Strategic Planning Project Management
  • CLM BBDO
    Sales Director
    CONSULTING AND AUDITS
    September 2005 - June 2006 (10 months)
    In charge of all France Telecom budgets for the Agency: wanadoo, MaLigne Tv, FT fixe.
    - Lead on all media and non-media topics.
    - Manager of a dedicated sales team of 5 people
    - Responsible for client relations
    Team Management Communication Strategy Communication Print Communication Digital Communication

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Education

  • DESS Marketing and Communication Policies
    CELSA
    1998
  • Business School - Marketing Specialization
    EDHEC
    1997

Skill set

Categories