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Guillaume AlarconGA

Guillaume Alarcon

Expert E-Commerce & Digital Marketing 🚀

€250/day
1 project
Paris 11e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

Hello! 👋

I am an expert in Digital Marketing and E-Commerce, and I support companies of all sizes in developing their online presence and revenue, with both a strategic and operational vision.

With 10 years of experience within international brands and major retail companies, I have managed various digital projects: e-commerce, CRM, social media, SEO/SEA, content creation, and team management (up to 6 people). I also founded and managed LE-1.STORE, where I grew revenue to €1M, built a community of over 35k subscribers, managed the P&L, and coordinated over 30 international brands.

I am just starting as a freelancer but I will be able to support my clients on various topics:

🚀 Development and implementation of web marketing strategies
🌐 Audit, creation, and optimization of e-commerce sites
đŸ‘„ Team and manager management and coaching
📧 Design of emailing campaigns and automated flows
🎯 SEO and acquisition campaigns (SEA, Paid Media)
📈 Analytics, dashboards, and KPI monitoring
📩 E-commerce logistics and customer service
đŸ’» CRM: segmentation, campaigns, and automations


Passionate, meticulous, and results-oriented, I am available to support you on your projects, whether they are short, medium, or long term. Do not hesitate to contact me to discuss!

See you soon 😉

  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris 11e Arrondissement (up to 50km)

Experience

  • LE-1.STORE
    CEO
    FASHION AND COSMETICS
    November 2022 - July 2025 (2 years and 8 months)
    Paris, France
    Definition and management of the overall digital strategy (e-commerce, CRM, social media, content, influence).
    Creation of a community: +35k social media followers +5K newsletters.
    e-Marketing: Content creation, Paid social, SEA, SEO. P&L management and accounting.
    Revenue growth through e-commerce & retail model.
    Purchasing of over 30 international brands, logistics management, customer service, store opening.
    Management of a team of 3 people.
    E-commerce Digital Communication Social Networks Social Media Newsletters
  • Papier Tigre
    E-Commerce Manager
    RETAIL (SMALL BUSINESS)
    September 2020 - March 2022 (1 year and 7 months)
    Paris, France
    Commercial animation: design of the animation plan (250% growth).

    ‱ Digital Project Management: Customer Service & Logistics, UX, in-store digitalization. Agency management.

    ‱ e-Marketing: CRM, Paid social, SEA, SEO. Agency management.

    ‱ P&L Management: Budget development.

    ‱ Digital Transformation: implementation of internal processes.

    ‱ Management: team of 3 people.

    ‱ Analysis: dashboard creation
    Digital Communication Digital Transformation Social Networks UI/UX Process Improvement
  • Warner Bros. Entertainment
    Digital Project Manager
    FILM AND AV
    March 2020 - September 2020 (6 months)
    Paris, Île-de-France, France
    - Creation of e-commerce sites for Wizarding World (Harry Potter & Fantastic Beasts) and DC Comics.
    - Graphic and technical redesign of the site https://studiotour.warnerbros.fr/
    - Technical project management
    - Paid media management.
    - Content creation.
    - Management of a team of 2 people
    - CRM

    Project Management Branding SEO Writing Google AdWords E-commerce

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Education

  • Master 2
    SKEMA Business School
    2016
  • License 2
    HEC Preparatory Class - Mongazon - Angers
    2010

Skill set (52)

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