Freelancer profile translated to English.
Back to original languageAbout Guillaume
Welcome to my new Hopwork profile!!
A jack-of-all-trades in webmarketing due to my more than 8 years of various professional experiences and my insatiable curiosity, I now put my skills at your service.
The advantage of my profile is its multitasking and adaptable nature to all situations.
I offer in particular to support you on all missions related to Analytics:
- Implementation and monitoring of your tagging plan via Google Analytics & GTM
- Installation of your cookie banner in compliance with the General Data Protection Regulation (GDPR) / CNIL
- Creation and updating of your performance monitoring dashboards with Datastudio
Motivated and with excellent communication skills and a great ability to understand.
My goal is to support you in improving your online visibility.
My clients appreciate the quality of my advice, my respect for deadlines, and the rigor of my methods.
Do not hesitate to contact me!
English
Fluent
German
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Emavista
On Malt
Analytics ExpertMarch 2022 - March 2022Tagging plan and tracking for new site. - MeteojobWebmarketing ManagerHUMAN RESOURCESOctober 2014 - June 2015 (8 months)Paris, FranceSEO:Off-page: Netlinking Optimization (backlink analysis, search for new partners...)On-page: Site optimization and redesign (keyword research, site structure analysis...)Community ManagementResults Analysis: traffic measurement and audience analysis, sector monitoringEmailing and newsletter campaign managementImplementation of A/B Tests and results analysis
- EdilivreWebmarketing ManagerPUBLISHINGJuly 2015 - September 2016 (1 year and 2 months)Paris, FranceEdilivre is an alternative publishing house that fosters the emergence of new talents.The house brings together an active community of over 10,000 authors, which it animates through its 27 Author Clubs in each region of France, Belgium, Switzerland, Canada, North Africa, and the French overseas departments and territories, thanks to a sustained presence on social networks.Within this community, built on an open publishing process, Edilivre brings out unique literary works and offers selected authors enhanced media exposure and distribution strategy.TASKS:- In charge of paid services offered to authors:Daily management of 3 people performing the servicesCreation and improvement of servicesPromotion on the website and social networksPricing- Weekly reporting:Traffic via Google AnalyticsAcquisition (Adwords, Bing, Facebook, and Twitter)Analysis of the Edilivre community via Facebook, Twitter, and InstagramSales analysis (services and books)- Traffic generation for the website:SEO (off-page and On-page)SEA (daily work with the Snowglobe agency)Community managementCreation of website newslettersPartnerships with short story contestsManagement of contests offered by the site- Website optimization:A/B TestingBanner management- Events:Organization of meetings for the 27 Author Clubs across France- Emailing:Campaign creation and monitoringManagement of a database of over 200,000 contactsDeliverability optimizationMonitoring
Reviews
Emmanuelle
Emavista
Reviewed on 3/7/2022
Guillaume is a very serious freelancer who adapts perfectly to requests. Thank you!
Tiffany
TRADIS
Reviewed on 4/21/2022
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Education
- ESC MASTER 2Kedge Business School2014Master 2 en école supérieure de commerce à Kedge Business School à Marseille (enciennement Euromed), spécialisation marketing.