Freelancer profile translated to English.

Description

Specializing for 8 years in Digital Marketing, I have had the opportunity to work for over 5 years within media agencies for a wide variety of clients (Accor, Orange, Blizzard Activision, GRDF, Petit Bateau, TUI, ...) on various environments (web and mobile application).

My mission? To support you in the development and implementation of your paid social media communication strategy in its entirety to maximize your return on investment.

My methodology is based on two main principles: transparency and education.

As clients, you need to understand in detail and exhaustively the strategies implemented to achieve your objectives, as well as the interpretation of the results. That's why I make it a point of honor to pay attention to both form and substance in my deliverables.

▬▬▬▬▬▬▬▬▬▬▬▬▬

My Services:

- In-depth audit of your paid social media strategy (campaign structure, audiences, tracking, automation, new features ...)

- Strategic recommendations

- Implementation, monitoring, and optimization of advertising campaigns for all types of objectives (Awareness, traffic, lead, sales, ROAS)

- Creation of reporting processes (automation, data visualization)

- Analysis of results & sharing of next steps.

▬▬▬▬▬▬▬▬▬▬▬▬▬

My Skills:

- Advertising buying platforms: Meta (Facebook & Instagram), Snapchat, Pinterest, Twitter, Tik Tok

- Google Analytics

- Data Studio, Supermetrics

- MMP: Branch, Appsflyer

- Feed managers: Channable, Lengow > (notions)

- Päragone (formerly Make Me Reach)

- Google Tag Manager

▬▬▬▬▬▬▬▬▬▬▬▬▬

I offer an informal one-hour introductory call to get to know you (your business, your market) and understand your needs in order to properly structure the framework for a potential collaboration.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Artefact
Senior Paid Social Consultant
DIGITAL AND IT
May 2019 - August 2022 (3 years and 4 months)
Paris, France
- Responsible for developing the annual social paid strategy for clients: Petit Bateau, Accor, GRDF, TUI France.

- Audit, operational monitoring, strategic recommendations, and development of reporting processes (Excel + Data visualization > Datastudio)

- Client support in developing their technological stack: product feed (Meta DPA, Pinterest shopping, etc.), Datastudio, Facebook Attribution, Conversion API.

- Strategic monitoring of new social paid features (server-side API), new advertising formats, social/display opportunities with Teads, Spaceback, etc.
Paid Social Digital Marketing Facebook Ads Snapchat Ads Twitter TikTok Ads Data Visualization
AGENCE 79
Senior Social Paid Consultant
DIGITAL AND IT
September 2018 - April 2019 (8 months)
Paris, France
- Development of social paid strategies for Activision Blizzard, in close collaboration with the Blizzard France marketing team.

- Implementation and management/optimization of social paid campaigns (Facebook / Instagram / Twitter / Snapchat).

- Analysis, reporting, and strategic recommendations.

- Development and/or optimization of reporting processes and templates.
Paid Social Paid Media Digital Marketing Facebook Ads Snapchat Ads Twitter Appsflyer Mobile Application
Armstrong Agency
Paid Media Consultant
DIGITAL AND IT
September 2017 - September 2018 (1 year)
Paris, France
- Management of the implementation of online advertising campaigns on the main channels (Facebook, Adwords)

- Monitoring and optimization of advertising campaigns.

- Performance measurement, analysis, and recommendations to increase ad visibility.

- Production of advertising campaign summaries and presentation to the client.
Paid Media Paid Social Data Visualization Digital Marketing