Freelancer profile translated to English.

Description

🎓 Associate Professor in Economics, Management, and Marketing with two main activities:

1 - Marketing and Communication Strategy Consulting for businesses.

2 - Consulting in Educational Engineering, Training, Entrepreneurship, and Marketing for schools, incubators, companies, and entrepreneurs.

🚀 Specialties:

Strategic Marketing Consulting:audit, strategic analysis, marketing strategy (segmentation, targeting, positioning) followed by the creation of an operational marketing plan (including digital). Connecting with experts (web, SEO, SEA...).
Educational Engineering Consulting:design of educational pathways (e-learning, blended learning, in-person, corporate training, bootcamps, hackathons, various workshops...)
Teaching / Trainingin various subjects: strategic & operational marketing, economics, management, negotiation, entrepreneurship
Individual Coachingfor project leaders and students

🎯 My Approach

Strategic Marketing Consulting:audit, analysis, discussions, understanding needs. Writing precise, qualitative, and quantitative reports. Primary data collection, data analysis, visualizations. Implementation of proposed solutions, follow-up.
Educational Engineering Consulting:audit, discussions, then clear, structured, and engaging pedagogical proposals. I draw on my expertise in preparatory classes (CPGE), top business schools, and corporate experience. Adaptation of proposals to the target audiences. Action-oriented pedagogy focused on rapid skill development.

💼 References:

Associate Professor of Marketing and teacher since 2018 in the National Education system (CPGE and BTS), competition jury member
Trainer at KEDGE Business School
Independent Consultant and Trainer
Business Creation Coach
8 years of corporate experience, 7 in teaching, 5 in consulting

📍Marseille – Remote or occasional in-person.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille 8e Arrondissement (up to 50km), Aix-en-Provence (up to 100km), Lyon (up to 30km), Toulon (up to 30km)

AIPOC
Trainer in Marketing and Entrepreneurship, Educational Manager
EDUCATION AND E-LEARNING
July 2025 - Today (11 months)
Marseille, France
AIPOC is a company specializing in entrepreneurship training. Modern, it focuses on action and the intelligent use of AI tools to optimize business creation.
Development of a MOOC: chapter on strategic and operational marketing, aimed at entrepreneurs in the process of creating a business.
Educational Manager: consulting in educational engineering (training plan, content, coaching).
Training Design Educational Engineering Entrepreneur Coaching Business Creation Marketing Training
Kedge Business School
Entrepreneurship Trainer
EDUCATION AND E-LEARNING
September 2023 - Today (2 years and 9 months)
Marseille, France
I hold various roles at the Kedge Entrepreneurship School in Marseille:

Strategy, negotiation, and marketing courses: for Bachelor's students in their 2nd and 3rd years
Coaching and support for student entrepreneurs: Bachelor's students from 1st to 3rd year
Competition jury (recruitment)
Dual role, trainer to impart academic knowledge and coach to help entrepreneurs apply knowledge to their business projects.
Higher Education Negotiation Training Business Creation Entrepreneur Coaching
Education nationale
Associate Professor of Economics, Management, and Marketing
EDUCATION AND E-LEARNING
September 2017 - Today (8 years and 9 months)
Marseille, France
After several corporate experiences and obtaining the associate professorship in Economics-Management, Marketing option (2019), I chose to dedicate 100% of my time to teaching.

My teaching within the National Education system:

CPGE (Preparatory Classes for Grandes Écoles): Courses in economics, marketing, negotiation, finance, orientation support, and student counseling
STS (Technician Higher Certificate section): Courses in economics, law, management
Training Marketing Corporate Finance Higher Education Teaching

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Master's Degree in Education, Teaching, and Training Professions (MEEF)
Aix-Marseille University
2019
Formation suite à l'obtention de l'agrégation d'économie gestion. Focus sur la pédagogie, la conception pédagogique, la didactique, la gestion de groupes, les métiers de la formation et de l'éducation en général.
Master in International Management
NEOMA / Dublin City University
2013
Master of science, enseigné en Anglais. Dimension internationale avec une forte dominante en marketing, management, finance d'entreprise.

Check out Guillaume's education

External Associate Professorship in Economics-Management, Marketing Option - 5th on the main list
National Education
2019
Operational Marketing Economics Education Training Facilitation Strategic Marketing Educational Engineering
External CAPET in Economics-Management, Marketing Option - 2nd on the main list
National Education
2019
Economics Education Project Management Educational Engineering Marketing

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Guillaume A.

Consultant/Expert in Educational Engineering

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