Freelancer profile translated to English.
Back to original languageAbout Guillaume
E-commerce Manager | E-Shop & Digital Performance Expert
Hello and welcome to my profile
Specializing in the management and complete piloting of an E-Shop, I have had the chance to support around fifteen prestigious brands and DNVBs in their online growth:
- Delsey Paris
- Dijo
- Rosegold Paris
- Manucurist
- Luxeol
- Palais des Thés
- Jolly Mama
My 360° approach:
Mycross-functional and 360approach covers the entire conversion funnel: from acquisition to loyalty.
With my experience in specialized e-commerce agencies (Digital Native Group) and at the advertiser, I have developed both a strategic and operational vision of the sector.
My areas of expertise:
Acquisition & optimization:
- Management of Paid campaigns (Meta Ads & Google Ads)
- Creative brief for Campaign Assets (statics, video with brand guideline respect)
- Acquisition strategies with creation of optimized landing pages and dedicated funnels
- Tracking (server side)
- CRO approach and AB test
Commercial animation & highlights:
- Deployment of the omnichannel commercial animation plan
- Management of key operations: French days, Christmas, sales, collection launch
Business monitoring & inter-departmental coordination
- Analysis of commercial performance and regular reporting
- Interface with product, logistics, acquisition, CRM, and Marketplace teams
- Participation in continuous improvement projects
Operational management:
- Supervision of the e-commerce team
- My certifications:
✅Contentsquare(Implementation + Insights)
✅Klaviyo(Email Marketing & Automation)
✅Opquast.com(Web Quality)
My services:
- Outsourced E-commerce Manager
- Complete management of your E-Shop between 1 and 4 days/week
- Holiday and maternity leave replacement
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Operational day 1
Looking forward to discussing your e-commerce projects! 🚀
English
Fluent
French
Native or bilingual
Can work on-site
Paris 20e Arrondissement (up to 50km), Nantes (up to 100km), Rennes (up to 100km), Lyon (up to 100km), Marseille (up to 100km)
Experience
- DELSEY PARISE-commerce managerJuly 2024 - Today (1 year and 11 months)Paris, FranceComplete management of the E-commerce France ecosystem:- Definition of the D2C e-commerce strategy with proposal of a roadmap to maximize conversion in line with the brand's image and perception.- Contribution to the continuous improvement of the UX / Product Discovery / Performance customer experience (from acquisition -> to delivery/re-purchase).- Management of two Shopify FR + Europe sites (Template / Landing Page construction, Application Set-up, report creation, data extraction ...)- Co-creation of the 2025 marketing plan (HP site animation, PLP..., NL, product launches ...)- Monitoring and analysis of Metrics in Weekly FR + Europe- Relay on all Shopify / Klaviyo projects (API connection, data flow ...)- Tracking: redesign of the FR + server side tracking plan with implementation of Stapie.io- Coordination of the acquisition strategy (budget management, content validation, Benchmark, validation of brand consistency...).- Affiliation + partner network animation (activation proposals, implementation of dedicated operations, budget validation with ROist vision ...)- Recruitment and management of a pool of Freelancers (Tracking, API creation, Shopify Dev, ...)
- ROSEGOLD ParisCRO - Growth - Shopify Project ManagementE-COMMERCENovember 2023 - January 2024 (3 months)Paris, FranceCompletion of a complete audit of the priority pages to be optimizedCreation of a detailed RoadmapMonitoring of their development teamImplementation of new Features
- Digital Native GroupE-commerce CRO and Shopify project managementCONSULTING AND AUDITSOctober 2022 - July 2023 (10 months)Paris, FranceE-commerce Project Manager with the creation and redesign of Shopify and Shopify+ sites:• Creation of retroplanning with technical framing of each project• Technical brief with developer team• UX brief with validation of Figma models created by the Webesigners• Complete project management with the client (billing follow-up, time tracking, tool presentation, contribution, recipe, surprise management ...)>> Clients accompanied: Jolly Mama, Pop-it (food supplement), Collosol, Fer à Cheval, Leel LingerieConsultant CRO/UX with the Content Square tool: • Strategic launch with validation of the client's needs and challenges (product Roadmap and short and medium term e-commerce objectives). • Definition of the implementation scope with implementation and configuration of the Content Square Tag • Analysis of user journeys with identification of optimizations with high added value. • Monthly reports with analysis of the data collected and actionable and measurable recommendations (impact analysis) • Support on the compilation of a technical Backlog with degree of prioritization, criticality and projected ROI. >> Clients accompanied: Palais des thés, Nutravalia, Manucurist. E-commerce Project Manager with the creation and redesign of Shopify and Shopify+ sites: • Creation of retroplanning with technical framing of each project • Technical brief with developer team • UX brief with validation of Figma models created by the Webesigners • Complete project management with the client (billing follow-up, time tracking, tool presentation, contribution, recipe, surprise management ...)>> Clients accompanied: Jolly Mama, Pop-it (food supplement), Collosol, Fer à Cheval, Leel Lingerie
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Education
- Full Stack developmentLe Wagon2018Batch #141 Bootcamp intensif pour apprendre à coder Stack : Ruby, Ruby on Rails, SQL, Html, Css, Javascript, Bootstrap, Git and GitHub. 9 semaines de folies pour apprendre à mettre les mains de dedans Projet Web crée : plateforme de paris entre amis
Certifications
- Mastering quality in Web projects - Advanced Level 855 points out of 1000Opquast2021