Description

Creative Director & Brand Strategist | Paris

I elevate fashion, jewelry, hospitality, wellness and lifestyle brands through strategic creative direction that transforms visual identity into measurable brand impact.

What I Deliver:

Creative Direction: Lead end-to-end creative vision for fashion & jewelry campaigns, ensuring seamless alignment between brand strategy and visual execution.

Brand Strategy: Position luxury brands with clarity and differentiation, building cohesive narratives that resonate with discerning audiences.

Art Direction: Curate visual excellence across campaigns, social media, and digital platforms with precision styling and photography direction.

Social Media Strategy: Develop content strategies that drive engagement and brand loyalty, managing multi-platform presence with strategic consistency.

Visual Communication: Design branding systems that communicate luxury values through sophisticated typography, color, and layout.

How I Solve Your Challenges:

I create unified creative systems ensuring every touchpoint reflects your luxury positioning while bridging creative execution with brand positioning for campaigns delivering aesthetic excellence and business results. I develop content strategies rooted in your brand voice that build authentic audience connection, I bring luxury sector expertise to style campaigns communicating prestige and authenticity.

Proven Experience:

Creative Lead at NAOOM | Consulting for Aliel Diamonds & Magana Watches | Content Strategy for Connect Pilates

Specializing in luxury branding with a track record of elevating fashion, jewelry, and lifestyle brands across France and internationally.

Ready to elevate your brand? Let’s create something exceptional together.

Find my work at: guilhermetominaga.my.canva.site/portfolio

📍 Paris, France | Available for freelance projects

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
French
Basic
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

BAITO STUDIO
Founder & Creative Director
LUXURY GOODS
February 2019 - Today (7 years and 5 months)
Paris, France
Created and led a personal creative studio focused on social media strategy, content direction, analytics, and brand development for fashion and lifestyle clients. Managed multiple client accounts simultaneously, overseeing platform growth, reporting, content planning, and creative execution.

Key Results

• Managed social media strategy and content planning for fashion clients across Instagram and other key
platforms.
• Built performance reports and analysed engagement, reach, and audience behaviour to refine creative
direction.
• Developed content calendars, campaign concepts, and branded visual assets for multiple client
accounts.
• Supported fashion brands with studio-style services including creative direction, production, copy, and
digital brand consistency.
Content marketing Social media Brand content Marketing Design
BY NAOOM
Creative Operations Lead
LUXURY GOODS
March 2026 - Today (4 months)
Dubai City, United Arab Emirates
Oversaw multi-client creative operations across brand identity, content development, pitch presentations, and social media execution for luxury and lifestyle accounts. Led brand-building initiatives across several sectors, while also developing creative concepts for event proposals and directing the agency's full rebrand across all major visual touchpoints. Key Results
• • Managed 7+ client accounts concurrently across brand, content, and presentation workstreams.
• • Delivered the agency's end-to-end rebrand across website, social identity, and proposal systems.
• • Built cohesive visual systems for brands across fashion, jewellery, wellness, hospitality, entertainment, and real estate.
• • Supported client growth and positioning through high-quality pitch materials and luxury-focused creative concepts.
Content marketing Social media Graphic Design Brand content Adobe Photoshop
SAGIO
CREATIVE MARKETING AND BRAND LEAD
June 2024 - August 2025 (1 year and 2 months)
Developed and executed a multi-channel digital strategy across Instagram, TikTok, LinkedIn, and email, combining content planning, campaign direction, and creative production to grow brand visibility and lead generation. Managed influencer partnerships, paid media, and launch moments in collaboration with web and SEO teams. Key Results
• • Increased SAGIO's digital community by over 3,000% on platforms including Instagram and LinkedIn.
• • Boosted web traffic by 2,700% through organic and paid marketing efforts.
• • Achieved a 1,500% increase in lead capture and web conversions via META advertising strategy.
• • Enhanced brand's visibility and reach through digital channels by over 800,000 views per month.