Guilherme Carlos Schaffer

High-end image retouching for fashion campaigns and product catalogs

Development and implementation of visual marketing concepts according to brand guidelines, as well as for e-commerce use.

Optimization of color and form aesthetics for print, online, and shop media.

Introduction of new approaches and processes in image editing to increase efficiency.

As a university lecturer, students were taught image editing, digital workflow, and studio photography. The focus was on practical teaching of how to develop professional workflows, apply efficient retouching processes, and implement creative lighting concepts in the studio. By combining theory and practice, students could work on real projects and thus be directly prepared for the demands of the industry.

High-end image retouching for fashion campaigns and product catalogs (children's and adult fashion) Development and implementation of visual marketing concepts according to brand guidelines Optimization of color and form aesthetics for print and online media Introduction of new approaches and processes in image editing to increase efficiency.