About Guilherme
Italian
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- MovitasGrowth MarketerHEALTH AND WELLNESSJuly 2025 - Today (1 year and 1 month)Varese, ItalyDefined the launch strategy for a scale-up phase startup.○ Conducted predictive market trend analysis using AI tools.○ Planned brand positioning to facilitate negotiations with Venture Capital funds.○ Optimized acquisition channels based on data-driven insights.
- Reale MutuaTechnical Broker Support AnalystBANKING AND INSURANCEFebruary 2025 - February 2026 (1 year)Turin, Metropolitan City of Turin, ItalyData-driven management of B2B relationships and insurance process optimization.○ Analyzed insurance indicators to monitor broker network performance.○ Resolved complex technical issues, acting as a bridge between IT and the sales network.○ Managed and optimized customer request flows to improve retention.
- Starting GrowthGrowth MarketerEDUCATION AND E-LEARNINGDecember 2023 - May 2024 (5 months)Milan, ItalyFocus on lead acquisition and digital campaign optimization.○ Analyzed campaign KPIs to optimize ROAS (Return on Ad Spend).○ Conducted strategic scouting for B2B partnerships and collaborations.○ Created technical content targeted for lead acquisition.
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Education
- Master degree in Digital AdministrationUniversity of Turin, AGDA2026Master of Science
- Bachelor's Degree in Business & ManagementS.A.A.2023Bachelor's Degree in Business & Management