Freelancer profile translated to English.

Description

For me, a promise is not enough.

Taking a step back to betterunderstand your strategy and what your clients expectis the starting point for any mission. Taking a step back also involves an audit ofyour digital visibility and that of your competitors.

It is by sharingyour objectivesand thecompetitive contextthat we can identify what measures need to be taken in the short, medium, and long term.

My mission?

To offer you **clear, coherent, and effective Local SEO, GEO & Local marketing actions for sustainable growth**.

Whether you are self-employed (lawyer, naturopath, interior designer, decorator, freelancer...), running a business (hotel, restaurant, optician, real estate agency...), a service company (VSE, SME), or an e-commerce site with an online and physical store,

Contact me and let's develop your local digital visibility (Local Referencing) to capture traffic that converts!

I can also help you optimize your visibility beyond the local level, whether nationally or internationally.

Example of sectors covered: Real Estate SEO, Lawyer SEO (law firm, legal consulting...), Tourism SEO (tour operator, travel agency...), Hospitality SEO (hotel, campsite, gîte, bed and breakfast, rental site..), Restaurant SEO (brasserie, restaurant, bar, café, nightclub..., B2B SEO, e-commerce SEO, Artisan SEO (building, plumber, locksmith, window installer, verandas, pool installers... or food: caterer, chocolatier, butcher, charcuterie... all artisan trades can gain local or national digital visibility. Liberal Professions SEO: in health, cosmetic surgeons, dentists, psychologists, hearing aid specialists, alternative medicine, veterinarians, and other health facilities... in the financial field: wealth management, accountants, ...

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Guilhem ARREGLE | Consultant SEO
Local & GEO Local SEO Consultant, specialist in local and destination referencing
HOSPITALITY
January 2022 - Today (4 years and 5 months)
Biarritz, France
As a Local & GEO Local SEO consultant, I assistVSEs, SMEs, hotels, restaurants, and tourism stakeholdersin capturing qualified, high-conversion traffic.

This dual expertise allows me to boost brands nationally and internationally: you will dominate the Google Local Pack, organic search results, and conversational AI responses in each target country and language.

📍Local & GEO SEO Services (Conversion)
Proximity SEO merged with artificial intelligence to transform visibility into net profit:

*Data Curation & Saturation:Unify your information (NAP) and optimize customer reviews to dominate the "LLM Local Pack" (Google/Apple Maps).

*Advanced Schema.org Markup:Interconnect local entities (Wikidata, Wikipedia) to feed proximity AI algorithms.

*On-Page & Technical Optimization:Performance audits, Mobile-First UX, and internal linking.

*Local Ecosystem Management:Optimization of listings (Google Business Profile, Apple Business, Bing Places) and e-reputation.

🌍 International Destination SEO Services
A dedicated approach for tourism and hospitality players to capture direct foreign clientele and bypass OTA commissions (Booking, Get your guide, etc.):

*Multilingual Architecture:International technical deployment (hreflang tags, country-specific URL structures...).

*Experiential & Semantic Cross-border Content:Align search intent with the cultural specificities of target travelers (Europe).

🤖 Global GEO (AI Notoriety)

*AI Share of Voice Audit:Diagnosis of your visibility and share of voice on ChatGPT, Gemini, and Perplexity.

*LLM Citation Building:Digital PR and netlinking campaigns.

Let's discuss your ambitions. I offer support on a fixed-fee or ongoing basis to boost your ROI.
Local SEO SEO Consultant Google My Business Local Referencing E-reputation
ARETA
SEO Consultant
E-COMMERCE
March 2017 - Today (9 years and 3 months)
SEO missions with artisans, shopkeepers, VSEs/SMEs in various sectors at local, national, and international levels.

During these missions, the following SEO skills were implemented:

SEO Audit
On-Page Optimization
Off-Page Optimization
Local SEO
International SEO
Shopify SEO
WordPress SEO
Prestashop SEO

Case studies and examples of achieved performance available upon request
SEO SEO Audit SEO Netlinking SEO Consultant SEO Referencing

Vincent

Vincent Mirabel

Reviewed on 10/27/2025

It was a great pleasure to collaborate with Guilhem on the local referencing of my website. Guilhem is a very competent local SEO consultant. The gain in qualified traffic to our site is undeniable! Thank you!