Freelancer profile translated to English.
Back to original languageAbout Guido
I am a Data & Market Analyst, specializing in understanding markets and user behaviors.
My journey began with market research and market analysis assignments for start-ups, particularly in the Benelux markets, where I studied purchasing dynamics, customer behaviors, and expansion opportunities.
Noticing that many companies have data but struggle to extract clear insights, I strengthened my skills in data analytics (SQL, Python, data visualization) to connect market intelligence and data analysis.
Today, I support teams who wish to:
- Better understand their users
- Analyze their product or marketing data
- Transform their data into actionable insights for decision-making.
Trilingual in French / English / Spanish, with a strong sensitivity to intercultural contexts.
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Le WagonBootcamp in Data AnalyticsJanuary 2025 - January 2025Paris, FranceData analysis and modeling with SQL (BigQuery) and Python (Pandas for data processing, BeautifulSoup for scraping).Creation of dashboards and visualizations with Looker Studio, Power BI, and Plotly / Plotly Express.Implementation of data pipelines and automations via Fivetran, dbt, API, and Zapier.Exploration of machine learning use cases in Python, particularly around regression models.Marketing data analysis: SEO, acquisition, and content performance.
- Deepomatic (maintenant IQGEO)Market Intelligence / SEOSeptember 2022 - October 2024 (2 years and 1 month)Paris, FranceDeepomatic is a SaaS company specializing in Computer Vision for automating quality control in field operations. Acquired by IQGEO in 2025.Market and sector analysis across several industries (EV charging stations, solar panels, telecommunications).Management and direction of the SEO strategy, including keyword research, content optimization, and performance tracking.User behavior analysis through heatmaps and analytics tools to identify friction points and improve user journeys.Tracking content performance and competitive analysis to adjust visibility and acquisition strategy.Regular production of marketing content (blog posts, LinkedIn posts, carousels).Project lead and manager for the website migration (WordPress → Prismic), including content restructuring and transition coordination.
- HireRingBusiness Development RepresentativeJune 2021 - September 2021 (3 months)Brussels, BelgiumHireRing is a recruitment marketplace connecting companies and recruitment agencies.Study and analysis of the Luxembourgish market to identify development opportunities.Implementation and structuring of sales processes, from prospecting to closing.Account listing and identification of strategic prospects.Development of relationships with partner recruitment agencies.
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Education
- Master in International MarketingESGCI2024Formation centrée sur le marketing stratégique, l’analyse de marché et le développement international. Approfondissement des sujets suivants : - Analyse de marché et études consommateurs - Stratégie marketing et positionnement produit - Développement international et adaptation aux marchés étrangers
- Bachelor of Science in Business ManagementHoGent2021Semestre Erasmus orienté vers le management et l’entrepreneuriat. Découverte de plusieurs outils et disciplines : - Business Process Management (Bizagi) - Gestion de site web (Dreamweaver) - Design Graphique (InDesign) - Fondamentaux de l’entrepreneuriat