Freelancer profile translated to English.
Back to original languageAbout Guénaël
✨ I help E-commerce & D2C brands maximize their LTV and generate recurring revenue through email marketing and conversion copywriting, without injecting another €1 into advertising. ✨
Are your acquisition costs (CAC) on Meta or TikTok skyrocketing? Are your margins collapsing?
You don't have a traffic problem. You have a conversion leak.
The majority of e-commerces make two mistakes:
Aggressive "catalog" newsletters that destroy brand image and end up in spam.
Generic automated flows (abandoned carts, welcome) that don't sell.
My mission: Transform your silent subscribers into regular buyers.
📈 My 3 Retention Pillars:
• Behavioral Copywriting: Emails based on buying psychology to trigger action without devaluing your brand.
• LTV Optimization: Post-purchase and winback sequences to increase purchase frequency and average order value.
• Deliverability: Strict segmentation to land in the main inbox, never in the "Promotions" tab.
🛠️ My Levers of Action:
• CRM Audit: In-depth analysis of your performance (Open Rate, CTR, CRM's share of your revenue).
• Flow Automation: Welcome (storytelling), Abandoned Carts (psychological follow-ups), Post-purchase (loyalty), Winback (reactivating dormant customers).
• Campaigns & Newsletters: Co-construction of your editorial calendar, complete writing, and continuous A/B testing.
• Product Pages: Text optimization to boost your native conversion rate.
🎁 The Bonus: A monthly dashboard of your KPIs (revenue generated, opens, clicks) with my strategic recommendations.
🚀 Ready to turn your email list into your primary profit channel?
Let's schedule a quick chat to identify your Quick Wins.
👇 My portfolio is available just below. Click the "Propose a mission" button to boost your brand.
See you soon,
Guénaël
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Patrimoine HorizonReal Estate Investment Training.REAL ESTATEMarch 2026 - March 2026Content strategy and copywriting for the launch of the "Immo-Liberté" program.In this case, my job was to shift the focus from "technique" to "life benefit".My strategy: Sell the dream, secure with words.I designed a sales architecture based on empathy and social proof, without using complex tools, simply by working on the message structure:1. Writing a persuasive sales page:I structured the page according to the AIDA method (Attention, Interest, Desire, Action).The hook: Instead of talking about "3% yield", I talked about "How to generate supplementary income to stop depending solely on your boss".Handling objections: I dedicated an entire section to "fear of credit", using reassuring and educational words to transform debt into a wealth lever.2. Launch email sequence (6 emails):I created a series of emails to warm up the audience.Email #1 tells the story of the investor's first mistake (Storytelling) to create closeness.Email #4 is a Frequently Asked Questions (FAQ) written in a conversational tone to address final doubts.The Results:By simply changing the angle of attack (moving from figures to emotion), the sales page conversion rate increased by 22%.Prospects no longer felt "lost" but "supported".I transform your complex knowledge into clear and motivating discourse.My goal is to reassure your clients and give them the impetus to invest with you, and then in real estate.
- Nutri-EquilibreNutrition Coaching and Dietary Rebalancing.HEALTH AND WELLNESSJanuary 2026 - February 2026 (1 month)The founder of Nutri-Équilibre, a passionate dietitian, struggled to convert her Instagram followers into clients for her coaching program. Her communication was too medical, too technical, and ended up losing her readers. The challenge was to simplify her message, break down the psychological barriers related to restrictive diets, and establish an atmosphere of absolute trust.My strategy: Humanize to convince better.I reworked her entire communication to shift from a "cold expert" tone to that of a "trusted ally":1. Brand Storytelling Overhaul:I wrote the company's manifesto. The central idea: "The end of guilt." Using emotional copywriting codes, I put words to her audience's daily struggles (mealtime stress, yo-yo effect, fatigue). The goal was for every reader to think: "Finally, someone who truly understands me."2. Creation of a "Welcome" Email Sequence:I wrote a series of 7 emails sent automatically after subscribing to her free guide.No complex software needed: I provided the texts ready to be copy-pasted.Each email deconstructs a myth (e.g., "Why fat isn't your enemy") to demonstrate the dietitian's expertise while providing value.3. Writing Scripts for Social Media:To boost her visibility, I wrote short scripts for videos (Reels). The trick: strong hooks ("3 mistakes you make at breakfast") followed by a simple solution, to encourage people to click the link in bio.Thanks to this change in tone, the community became much more active.The email response rate tripled, and the coaching program was fully booked in just two weeks after the launch of the new editorial line.
Recommendations
Be the first to recommend Guénaël
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- CopyMastery - Les copywritersLes copywriters2026Copywriting et Stratégie Marketing Certification en Copywriting Stratégique CONSEIL & AUDIT Février 2026 - Avril 2026 (2 mois) Paris, France 1ᵉʳᵉ référence en France - Programme avancé en copywriting stratégique et optimisation de conversion. Formation spécialisée dans la construction de messages à fort impact commercial, combinant psychologie d’achat, mécanismes uniques de vente et structuration complète de tunnels de conversion. Compétences développées : • Élaboration de BIG IDEA différenciante • Construction de mécanismes uniques (problème & solution) • Structuration stratégique de VSL et pages de vente • Email marketing orienté conversion (séquences & lancements) • Création d’angles marketing performants • Optimisation de parcours client (du trafic à la vente) • Gestion avancée des objections et des croyances limitantes Cette formation m’a permis d’approfondir une approche orientée performance mesurable, en intégrant des standards exigeants de persuasion et de structuration stratégique.
Certifications
- COPYWRITING - COPY MASTERYCERTIFIER - LES COPYWRITERS