Description

Greetings, I’m Guéna Cyprien, a Global Product Owner with a passion for driving digital transformation that merge strategy, creativity, and innovation. With hands-on experience from A to Z, I bridge the gap between high-level strategy and on-the-ground execution, turning complex ideas into impactful solutions.

I’ve often been called an INTRAPRENEUR, thriving within large organizations to push boundaries and lead high-impact projects. As a corporate adventurer, I navigate the corporate jungle, not with a machete, but with strategic vision and boundless energy!

From art direction to web development, IT implementation to strategic oversight, my background across multiple domains gives me a unique perspective that truly sets me apart. I understand what it takes to do the work and to motivate those doing it.

And when I’m not leading global digital projects, I’m a single mom doing the classic ‘bring-your-child-to-work’ day with flair. Also, during my lunchtime, you’ll find me squeezing in a quick spin session to shake off the stress and get back to business with a smile.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Laval (up to 50km), Paris (up to 20km), Rennes (up to 10km), Nantes (up to 10km)

Allianz
Global Product Owner
BANKING AND INSURANCE
November 2017 - March 2025 (7 years and 5 months)
Paris, France
Strategic coordination & decision support:
Developed executive summaries, strategic recommendations and orchestrated cross-functional programs aligned with group roadmap.

Operational & global project leadership:
Directed international rollout across 41 countries, coordinating IT, Marketing, and Business teams; led migration to Adobe Experience Manager Cloud.

Executive communication & stakeholder alignment:
Trusted interface between C-level leaders and multicultural teams, ensuring cohesion, transparency, and alignment.

Key achievements: +110% inbound lead revenue, 1.5x increase in deal conversion, +30% profit, and 20% faster governance optimization within 18 months.
Adobe Experience Manager (AEM) Digital Strategy insurance Agile method SAAS
Atypic World by Guéna Cyprien
Digital Transformation Leader
DIGITAL AND IT
September 2005 - Today (20 years and 9 months)
Laval, France
Global Lead in Digital Transformation, I drive large-scale initiatives across continents by aligning strategy, people, and technology with cross-functional workflows throughout the work lifecycle.

I turn complex data into real-time, personalized experiences. I connect the pain points between marketing, tech, and operations, ensuring customer-centric, insight-driven outcomes. Professionally validated and continuously evolving, I thrive in fast-paced, multicultural environments where change is a lever for growth.
Delivered and redesigned international platforms: e-store launch for Hermès (600+ products, 27 countries), investor relations site for BNP Paribas, and mobile banking app for Crédit Agricole.
Ensured smooth coordination between IT, business units, and agencies; implemented governance processes enabling 20% faster deployments.
Supported C-level executives on strategic digital transformation initiatives, preparing key decision documents, monitoring priorities, and driving stakeholder alignment.

CLIENTS :
Allianz Trade - EULER HERMES (Allianz Group) - BNP Paribas - Crédit Agricole IDF - Mondadori France - Hermès - Galeries Lafayette - Condé Nast (Vogue and Glamour) - Lamarthe - Mont Blanc - Marc Jacobs - Chanel - L'Oréal Professionnel - Libération - Chattawak - Western Union - La Poste

AGENCIES :
AKQA Paris (WPP Group) - BETC Digital - Publicis Consultants - Baobaz - Plan.net - Noven Interactive

Crédit Agricole: Managing digital transformation within the banking mobile application.
Mondadori (Grazia.fr): Completing redesign of the website.
AKQA Paris & Hermès: Launch new E-Store with +600 products to buy in 27 countries.
BETC Digital & Galeries Lafayette: Piloting partnership to create a digital factory.
IT services company: Developing digital projects for clients such as SNCF.com, SFR...
Vogue.com, Glamour.com, Luxury projects: Art director / Webdesigner & Webmaster.
Digital Strategy Adobe Experience Manager (AEM) Multinational Team Management Executive reporting Agile method