Freelancer profile translated to English.

Description

I ensure your transformation initiatives in E-commerce, Marketing, and Business Development deliver measurable results.

As aSenior PMO & Transformation Managerwith over 35 years of international experience, I take responsibility for business-critical programs – especially where growth, scaling, and market demands intersect with complex organizations.

I quickly get up to speed, create clarity, and bring structure to projects that are often under high pressure. Throughout this, I never lose sight of the essential: the contribution to business success.

How I can specifically support you:

Management of E-commerce and Marketing-driven transformation programs
Structuring and scaling of Business Development initiatives
Building high-performing PMO and Governance structures
Stabilizing and realigning critical programs
Confident stakeholder management up to C-level

My Approach:

I combinestrategic understanding of markets and customerswith consistent execution.

I work clearly, reliably, and solution-oriented – with the aim of delivering results, not just managing activities.

What my clients value:

my ability toquickly grasp complexity, set clear priorities, and consistently align programs for impact– even in challenging situations.

If you are looking for an experienced partner who takes responsibility and effectively drives your transformation, I look forward to connecting.

Languages

German
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Can work on-site

Krefeld (up to 50km), Düsseldorf (up to 50km), Köln (up to 50km), Essen (up to 50km)

IDIH – Institut des Interaktiven Handels GmbH
Senior E-Commerce & Omnichannel Marketing Consultant
CONSULTING AND AUDITS
July 2022 - Today (3 years and 11 months)
Hamburg, Germany
As aSenior E-Commerce & Omnichannel Marketing Consultantat IDIH – Institut des Interaktiven Handels GmbH, I advise retail companies on the further development and scaling of their digital business models. My focus is on growth, customer orientation, and measurable results along the entire customer journey.

Focus Areas:
E-commerce Marketing and performance improvement
Customer Lifecycle Management and customer retention
Development and implementation of Omnichannel strategies
Identification and realization of digital growth models
Optimization of processes along the customer journey
E-commerce Marketing Digital Marketing Print Communication Business Development
PPA – Programmatic Printing Alliance
Innovation Board Member & Retail / E-Commerce Expert Advisor
CONSULTING AND AUDITS
June 2022 - Today (4 years)
Zell, Germany
Member of the Innovation Board with a focus on the further development of Programmatic Print in the context of modern Omnichannel and data-driven marketing strategies.

Focus Areas & Contribution:
▪ Identification of relevant marketing and technology trends (including Programmatic Advertising, Marketing Automation, CRM)
▪ Strategic consulting on the integration of print into digital customer journeys
▪ Development and evaluation of innovative use cases in Programmatic Print & Omnichannel Marketing
▪ Participation in pilot projects for scaling data-driven, personalized marketing measures
▪ Impetus provider for performance marketing, personalization, and growth-oriented approaches in the retail and e-commerce environment

This way it remains concise, but significantly higher quality and clearer structure for Malt 👍
Omnichannel CRM Business Development Multichannel Marketing Customer Journey
Certania Group
PMO International Lead Generation & Campaign Management
ENVIRONMENTAL
January 2025 - February 2026 (1 year and 1 month)
München, Germany
Responsibility for the strategic conception and operational management of internationalB2B lead generation and Omnichannel campaignsin a complex, technology and consulting-related environment.

Focus Areas & Contribution:
▪ Development of data-driven B2B lead generation strategies (International)
▪ Management and scaling of campaigns for partner companies (laboratories, research, engineering services)
▪ Conception of Omnichannel campaigns (telephone, email, LinkedIn, print mailings)
▪ Creation of content strategies, messaging, and campaign blueprints
▪ End-to-end project management of international teams (DE / EN / FR)
▪ Interface management between marketing, sales, and external service providers

Tech & Operations:
▪ Use of cloud-based PM tools (e.g., Jira) for managing complex campaign structures
▪ Leadership and coordination of outreach teams, copywriters, and designers
▪ Building scalable, standardized campaign processes (playbooks, templates, workflows)

Performance & Impact:
▪ KPI-based reporting and continuous performance monitoring
▪ Analysis and data-based optimization of lead funnels and conversion rates
▪ Focus on efficient lead generation, pipeline development, and measurable business impact

Markets:
Germany | Austria | Switzerland | Benelux | France | Denmark | India | USA
International Project Management Project Management Lead Generation Business Development Atlassian JIRA