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Guasimara S.GS

Guasimara S.

Supermalter

Salesforce Marketing Cloud | MKT Strategist | CRM

€250/day
10 projects
Madrid, ES
15+ years
Salesforce Marketing Cloud
CRM
Marketing Automation
Digital Transformation
Project Management (PMO)

Average response time: 12 hours

Freelancer profile translated to English.
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About Guasimara

MARKETING STRATEGIST
Lanzo, transformo y hago crecer marcas B2B/B2C developing campaigns and Loyalty Programs in a 100% technological environment.

The Objective 🌟
Maximize the return on investment (ROI) and increase a company's net profit.

My Positioning:
Strategic vision that improves Brand Equity through Martech actions/programs. I create "intangibles" of high perceived value by the consumer.

My Competitive Advantage:
High performance under pressure. Resources and solutions to face complex situations.

My Added Value:
Persistence, continuous learning, and transversality to integrate different components into a project.

My Method: (In Agile environments)
👉 Consulting: Strategic planning.
👉 Technology: Automation of marketing processes, campaigns, and actions.
👉 Results: Maximize Marketing ROI.
👉 Optimization: Consolidate a stable model based on the set objectives.

I have worked for major brands such as: L'Oreal, Santalucía, Adolfo Dominguez, Reebok Mexico, Inside, Cajas Rurales de España, Grupo Wolkswagen Holland (PON), Grupo Essilor.
Collaborating with Partners such as: Accenture, Havas Media Network, Apache Digital, LLYC.

How can I help you?

✅ Brand creation, development, and transformation: Brand Equity, strategic management. Positioning. Activation and Engagement.
✅ Research and analysis: Consumer, Trends, Competition, New Markets.
✅ Martech: Implementation, management, and optimization of Technological Channels to enhance customer acquisition, activation, and loyalty:
🎯 CRM Development and Management.
🎯 Inbound Strategy: Lead Generation, qualification, and conversion into customers.
🎯 Customer Experience: Creation, management, and monitoring of customer journeys.
🎯 Customer Loyalty Program Development and Management.

MORE THAN 21 YEARS OF EXPERIENCE WORKING ON MARKETING ACTIONS THAT GENERATE BRAND BENEFITS IN THE MOST EFFICIENT WAY 🌐

  • English

    Fluent

  • Spanish

    Native or bilingual

  • Catalan

    Fluent

Remote only
Primarily works remotely

Experience

  • BBB Connects
    Marketing Strategist & Project Tech
    TECH
    January 2019 - Today (7 years and 7 months)
    Madrid, Spain
    Development of advancedMartechgenerating customized technological solutions to optimize, automate, and measure marketing operations, going beyond standard tools to offer specific functionalities that improve lead generation, customer management, and data analysis. This includes the design of advanced CRM platforms, campaign automation tools, artificial intelligence solutions for data analysis, and the seamless integration of these technologies within a company's marketing "stack".
    Projects:L'Oreal, PON (Volkswagen Group Netherlands) Santalucía, Inside, Reebok, Villanueva University, Ferrer, Cajas Rurales de España, Havas Media Network, +Orange, Telefónica, Generalitat Valenciana, Island Homes.
    Partners:Accenture, Ayesa, Capgemini, LLYC, Apache Digital.
    Marketing Strategy Marketing Automation Customer Journey Salesforce Marketing Cloud CRM
  • GRUPO SHERIDAN
    MARKETING & BRANDING STRATEGIST
    DIGITAL AND IT
    June 2020 - November 2021 (1 year and 6 months)
    Madrid, Spain
    STRATEGIC AND BRAND COMMUNICATION DEVELOPMENT.
    - Creation and planning of content for Web, Blog, Newsletter, Social Media, Email Marketing.
    - Database management and categorization. Relationship Marketing, (CRM).
    - New Business: acquiring new clients.
    - Analysis of new markets, sectors, clients. Brand Research.
    Email Marketing Inbound Marketing MK Cloud Marketing CRM Marketing Automation
  • CECOP. Central de Compras Ópticas
    EYEWEAR DIVISION CHIEF & TRADE MKT. MANAGER.
    FASHION AND COSMETICS
    June 2017 - September 2018 (1 year and 3 months)
    Madrid, Spain
    Increase sales in top Eyewear brands, B2B channel, designing promotional campaigns and customer experiences. SALES INCREASE 20%. Sales - €7M. Turnover – €500,000.
    Eyewear Brand Launches: Brand identity, positioning, brand image, campaigns, brand communication.
    Brands:
    Ray-Ban
    Bolon Eyewear
    The Fab Glasses
    House Brands Grupo Essilor
    Luxottica
    De Rigo
    Marcolin
    Marchon
    Safilo
    Brand Identity Brand Image Positioning Promotional Campaigns E-Commerce
Check out Guasimara's experience

Reviews

4.9

Out of 7 ratings

M

Marta

SANTALUCIA SEGUROS S.A

Reviewed on 12/4/2024

I wanted to share my experience working with Guasimara during her time at Santalucía, in the Marketing Transformation and Automation department. Guasimara integrated into our team, collaborating impeccably with all areas involved in our Salesforce Marketing Cloud projects. Her commitment to delivery deadlines and her demand for the quality of deliverables are truly remarkable. Furthermore, she always brings her valuable perspective, the result of her extensive experience. I would undoubtedly request her help again on any future project.
P

Pablo

Accenture Spain - Marketing Operations

Reviewed on 5/13/2024

Guasimara helped us in a B2B project in the cosmetic sector to gain client trust through her expertise in marketing automation tools. She not only proved capable of defending the project by delivering on time and with quality, but also contributed with her strategic consulting skills. I would not hesitate to request her help again.
Show all 7 reviews

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Education

  • GESCO. Master in Marketing Management and Commercial Management
    ESIC Business School
    2007
    Marketing Estratégico. Marketing Mix. Dirección y Estrategia de Ventas.
  • MM&L. Master in Marketing Management and Communication Fashion and Luxury
    ESIC Business School
    2019
    Marketing Estratégico Sector Lujo y Moda. Marketing Digital aplicado a Lujo y Moda. Herramientas de Comunicación para marcas de lujo y moda.
Check out Guasimara's education

Certifications

  • MKT Cloud Email Marketing Specialist
    SALESFORCE
    2020

Skill set

Inbound Marketing
Brand Awareness
Email Marketing
Strategic Planning
Positioning Strategy
E-commerce
Hubspot
Emailing
Customer Loyalty
Marketing Consultant
Branded Content
Marketing Strategy
Web Design
Landing Pages
Brand Equity
Positioning
Brand Identity
Off/On Campaigns
Benchmarking
Brand Research & Analysis
Funnels
Customer Experience
Data Analysis
Promotional Campaigns
Web Marketing
Brand Image
Brand Visibility
Loyalty Programs (CX)
Merchandising
Relationship Marketing
Strategic Marketing
Sales Metrics
Brand Expansion
Market Research
Brand Loyalty
Brand Strategy
Marketing Plan
Marketing Mix Actions
Lead Generation
Customer Journey
Salesforce
Digital Marketing
Branding

Categories