Giovanni Perri

Results:

1) 34x Increase in revenue per month.

2) 17x Increase in transaction volume.

Objective:

To work alongside the team across multiple growth marketing areas with the aim of scaling the business, securing seed funding and ultimately Series A.

My Approach:

I began working with Augmentive around November 2021. I kicked off with Adwords management and landing page creation. After a couple of months of Ads and landing page optimisation I agreed with the founder (Kit Norman) that it was time to bring in an Adwords specialist (Ryan Scollon). Since then it has been a hell of a ride since I have been able to focus on my main areas of expertise.

I created 50+ tailored landing pages to support the PPC campaigns and expanded our reach across over 50+ locations in the UK.

I’ve also built an ever evolving Marketing Automation stack for both the practitioner and the client side. Marketing Automation has massively helped us optimise the marketing funnel across both sides of the market.

For what concerns the Conversion Rate Optimisation aspect, I have introduced a rigorous CRO experimentation approach which is helping us deploy multiple high impact experiments each month. These A/B tests have massively helped reduce the CPL and CAC.

In the second part of 2022 I put a lot of my focus on the optimisation of the sales process. I worked closely with the extremely talented sales team at Augmentive. Together, we built a streamlined process on Hubspot which has proved to be key to the outstanding growth we have achieved in the last 6 months of work.

Result:

45% Increase in Conversion Rate (from website visitor to lead)

Objectives:

1) To deploy a tailored analytics setup and data dashboards.

2) To improve the overall website conversion rate through bespoke CRO experimentation.

My Approach:

I kicked off by setting up Mixpanel and mapping out all the key website events. I split the event mapping into 3 main funnel phases: Awareness, Acquisition and Activation events. I worked with the development team to deploy the advanced event mapping on Mixpanel.

Once the events started coming through, I focused on building tailored dashboards which enabled me to spot the main funnel bottlenecks and generate CRO ideas. I then began to work closely with the marketing team (the marketing manager, the PPC manager and the SEO manager) to prioritse and implement the experiments on a weekly basis.

Experiments were then closed off as they reached statistical significance and added to a playbook with detailed reports, insights and learnings which were then divulgated to the internal team with a list of clear action points to apply.

Results:

1) Deployed a range of tailored Analytics setups for multiple clients (8+).

2) Provided full visibility across the whole user flow (through visualisations).

Objectives:

1) To deploy analytics setups and data dashboards for a range of their client base.

2) To streamline analytics setups within their internal processes.

My Approach:

I worked closely with the developers to deploy analytics setups for a multitude of SharpEnd’s clients.

Once the user experience flow had been pushed live on staging, I would proceed to mapping out the whole experience with events and properties. After mapping all events and properties I would pass the instructions onto the development team which would implement the events accordingly.

Following the event implementation I would then proceed to the initial audit and coordinate with the developers to make sure all events and properties were feeding into the analytics platforms correctly. We’d finally deploy the event mapping on production, run a final audit and build a range of reports which the client and the internal team would use to visualise the performance of the experience.

As part of the work I also ran workshops and trained members of the internal team so that they could work alongside me on future analytics setups.