Description

I have been working in Digital Marketing since 2016.

I specialized in 2023, when I joined Unobravo as a CRM Specialist, focusing on Marketing Automation and Email Marketing. In April 2025, I decided to move into freelancing.

I now provide end-to-end Email Marketing strategies, including the creation of tailored automated flows for e-commerce and independent brands, both from a strategic and operational perspective (welcome series, nurturing, retention, abandoned cart, etc.).

Languages

Italian
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Turin (up to 50km)

Freelance
Email Marketing & Marketing automation Specialist
April 2025 - Today (1 year and 4 months)
Email marketing automation (copywriting, workflow implementation, insights analysis, campaign optimization). Concept, creation, and launch of tailored newsletters.
Marketing Automation Email marketing Design Newsletter
Unobravo srl, Società Benefit
CRM Specialist
MEDICAL
February 2023 - February 2025 (2 years)
Milan, Italy
Email marketing automation (copywriting, flows implementation, insights analysis, campaign optimization) CRM (Braze strategy: migration, implementation, management and integration with Product Team)
Email marketing Braze
Visualitics
Marketing & Communication Manager
February 2020 - January 2023 (2 years and 11 months)
Marketing and communications manager. Social media management. Website management (Wordpress) and SEO Marketing strategy & copywriting. Data analysis (GA4). Advertising campaigns (FB, Google Ads, LinkedIn Ads), DEM (Mailchimp, Active Campaign, Get Response). CRM management (Active Campaign, Bitrix 24), Marketing Automation Corporate. Intranet Development. Organization ofwebinars and events, trade shows and industry workshops.

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Master's degree
UniversityofTurin
2014
Master's degree
Bachelor's degree in communication
UniversityofTurin
2012
Bachelor's degree in communication

Greta Pelà

Email Marketing & Marketing automation Specialist

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