About Greta
French
Fluent
English
Native or bilingual
Spanish
Native or bilingual
Experience
- Pôle Léonard de VinciContent ManagerEDUCATION AND E-LEARNINGDecember 2022 - Today (3 years and 6 months)Courbevoie, FranceContent Writing: Creation of relevant and engaging articles and editorial content related to the business school EMLV and the engineering school ESILV.Ensure the editorial quality, clarity, and consistency of the content.Ensure SEO optimization to improve online visibility.Coordination with Academic Departments:Collaborate with various academic departments to obtain relevant information.Ensure a thorough understanding of academic programs and events.Editorial Calendar Management:Develop and manage an editorial calendar in collaboration with the communication team.Plan article publication based on events, news, and communication objectives.Information Monitoring:Constantly monitor trends in the higher education, innovation, technology sectors, etc.Integrate relevant information into the editorial strategy.Social Media Animation:Contribute to social media animation by sharing and promoting articles.Interact with the online community to foster engagement.Reporting and Analysis:Track the performance of published content and provide regular reports.Analyze data to adjust the editorial strategy and maximize impact.
- EthypharmGroup Communications ManagerPHARMACEUTICALS INDUSTRYJuly 2014 - June 2019 (4 years and 11 months)Responsible for the communication of the Ethypharm Group (internal, external, corporate, and digital)- Creation and implementation of the company's digital strategy and new corporate image- Recruitment strategy via social media, creation and updating of the corporate website, creation of the company's digital ecosystem (subsidiaries) and employer brand- Digital Manager: E-image and e-reputation - Ethypharm on social media
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Education
- JournalismEPCSP1996Escuela de Periodismo Carlos Septien - (EPCSG - School of Journalism Carlos Septién García) The Escuela de Periodismo Carlos Septién García was the first Mexican educational institution of journalism. It was originally founded by Luis Beltrán y Mendoza, supported by the Acción Católica Mexicana (Mexican Catholic Action), on May 30, 1939. The school achieved the certification from the Secretaría de Educación Pública on July 2, 1976. The school was named after its second director. This institution is detached from the Acción Católica Mexicana its political and ideological tendencies
- DU Violence Against WomenUniversity of Paris2020Le diplôme universitaire Violences Faites aux Femmes / Violences de Genre offre des outils théoriques (éclairages universitaires pluridisciplinaires, mise à disposition d’une bibliographie, orientation méthodologique) et techniques (analyse des pratiques sous la supervision d’un.e enseignant.echercheur.e) sur la problématique des violences. La formation se veut un espace de réflexion quant aux différentes situations de violence marquées par une inégalité structurelle entre personnes de genres différents : les violences conjugales, le harcèlement sexuel, les viols, les féminicides et tout autre acte où la dimension du genre occupe une place centrale. Les causes des violences faites aux femmes ne reposent pas exclusivement sur le caractère ou la personnalité de l'acteur ou de la victime de la violence : elles ont un rapport direct avec les modèles de masculinité et de féminité disponibles dans une culture, et c'est sous cette perspective que nous les abordons dans cette formation. Dans ce but, sont invité.e.s à intervenir des professionnel.le.s de différents domaines – Psychanalyse, Médecine, Psychologie Sociale, Histoire, Droit, Philosophie, Sciences Sociales – dont le travail et/ou la recherche porte sur la question.