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Greta GuzmanGG

Greta Guzman

Contents: articles, VSS, inbound, nurturing, comm

€350/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Greta

I am a journalist by profession and hold a DU in Violence Against Women from the University of Paris. I am trilingual and an expert in communication. I have a mastery of inclusive language, gender equality, and violence against women. I have 20 years of experience in the industry, in large Advertising and Marketing groups, as well as in higher education. I can create communication campaigns on various topics such as corporate strategy, quality of life at work, and code of ethics. I develop inbound and nurturing content on the subject of your request. I advise you on building your corporate presentations, your image, and that of your company.
  • French

    Fluent

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Pôle Léonard de Vinci
    Content Manager
    EDUCATION AND E-LEARNING
    December 2022 - Today (3 years and 6 months)
    Courbevoie, France
    Content Writing: Creation of relevant and engaging articles and editorial content related to the business school EMLV and the engineering school ESILV.
    Ensure the editorial quality, clarity, and consistency of the content.
    Ensure SEO optimization to improve online visibility.

    Coordination with Academic Departments:
    Collaborate with various academic departments to obtain relevant information.
    Ensure a thorough understanding of academic programs and events.

    Editorial Calendar Management:
    Develop and manage an editorial calendar in collaboration with the communication team.
    Plan article publication based on events, news, and communication objectives.

    Information Monitoring:
    Constantly monitor trends in the higher education, innovation, technology sectors, etc.
    Integrate relevant information into the editorial strategy.

    Social Media Animation:
    Contribute to social media animation by sharing and promoting articles.
    Interact with the online community to foster engagement.

    Reporting and Analysis:
    Track the performance of published content and provide regular reports.
    Analyze data to adjust the editorial strategy and maximize impact.
  • Ethypharm
    Group Communications Manager
    PHARMACEUTICALS INDUSTRY
    July 2014 - June 2019 (4 years and 11 months)
    Responsible for the communication of the Ethypharm Group (internal, external, corporate, and digital)
    - Creation and implementation of the company's digital strategy and new corporate image
    - Recruitment strategy via social media, creation and updating of the corporate website, creation of the company's digital ecosystem (subsidiaries) and employer brand
    - Digital Manager: E-image and e-reputation - Ethypharm on social media
    Website Redesign Intranet Content Creation Press Release Social Media Digital Communication Community Management Communication Strategy Communication Visual Communication

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Education

  • Journalism
    EPCSP
    1996
    Escuela de Periodismo Carlos Septien - (EPCSG - School of Journalism Carlos Septién García) The Escuela de Periodismo Carlos Septién García was the first Mexican educational institution of journalism. It was originally founded by Luis Beltrán y Mendoza, supported by the Acción Católica Mexicana (Mexican Catholic Action), on May 30, 1939. The school achieved the certification from the Secretaría de Educación Pública on July 2, 1976. The school was named after its second director. This institution is detached from the Acción Católica Mexicana its political and ideological tendencies
  • DU Violence Against Women
    University of Paris
    2020
    Le diplôme universitaire Violences Faites aux Femmes / Violences de Genre offre des outils théoriques (éclairages universitaires pluridisciplinaires, mise à disposition d’une bibliographie, orientation méthodologique) et techniques (analyse des pratiques sous la supervision d’un.e enseignant.echercheur.e) sur la problématique des violences. La formation se veut un espace de réflexion quant aux différentes situations de violence marquées par une inégalité structurelle entre personnes de genres différents : les violences conjugales, le harcèlement sexuel, les viols, les féminicides et tout autre acte où la dimension du genre occupe une place centrale. Les causes des violences faites aux femmes ne reposent pas exclusivement sur le caractère ou la personnalité de l'acteur ou de la victime de la violence : elles ont un rapport direct avec les modèles de masculinité et de féminité disponibles dans une culture, et c'est sous cette perspective que nous les abordons dans cette formation. Dans ce but, sont invité.e.s à intervenir des professionnel.le.s de différents domaines – Psychanalyse, Médecine, Psychologie Sociale, Histoire, Droit, Philosophie, Sciences Sociales – dont le travail et/ou la recherche porte sur la question.

Skill set

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