Freelancer profile translated to English.

Description

10+ years of international experience in the luxury and beauty sector. Specialist in brand image, global storytelling, and 360° content production, with in-depth expertise in sector-specific visual codes. Proven experience in managing complex projects, coordinating creative talents (art directors, photographers, stylists, producers, editors...), and developing consistent visual identities across all media (digital, print, social, video, events). Mixed corporate/agency background, comfortable in multicultural and matrix environments.

Industry field of expertise

Languages

Italian
Native or bilingual
French
Fluent
English
Fluent
German
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

McCann Worldgroup
Client Service Director – Luxury Division
PRESS AND MEDIA
January 2023 - December 2023 (11 months)
Paris, France
• Applied deep expertise in the luxury sector, developing tailored strategies for high-profile clients to enhance brand image and market impact
• Oversaw integrated content strategies for global campaigns, ensuring seamless storytelling across video, print, social media, and digital
• Streamlined the creative development process from briefing to final content delivery, coordinating cross functional teams to meet client objectives efficiently
• Managed client relationships as the primary point of contact, optimizing alignment between creative execution and brand marketing goals
• Mentored account managers to uphold high service standards and operational excellence

Communication Strategy Branding & Identity Project Management Advertising Campaign
SHISEIDO EMEA
Global Brand Content Manager – Brand & Creative Studio
FASHION AND COSMETICS
March 2017 - December 2022 (5 years and 9 months)
Paris, France
• Led global launches for the Makeup category and Fragrance development for Dolce&Gabbana Beauty, crafting integrated communication strategies
• Developed omnichannel content strategies, ensuring brand consistency across markets
• Managed cross-functional teams, ensuring creative content aligned with brand vision and fashion codes

Communication Strategy Branding & Identity Beauty Luxury Content Creation
BREGUET SA (The Swatch Group),
PR & Marketing Manager
LUXURY GOODS
September 2012 - December 2015 (3 years and 3 months)
L'Abbaye, VD, Switzerland
• Developed and implemented global PR strategies, optimizing media outreach
• Managed press relationships and organized VIC events to elevate brand visibility
• Coordinated 20 international branches, ensuring a unified brand tone and consistency in external communications

Communication Strategy Branding & Identity Public Relations Watchmaking International Coordination