Freelancer profile translated to English.

Description

Performance Marketing Manager for clinics, service providers, and B2C brands with high-priced offerings. I help transform qualified traffic into inquiries and bookings while reducing lead costs.

For over 10 years, I managed a clinic for aesthetic medicine, overseeing marketing, budget, sales funnels, and data analysis. This allows me to view campaigns from a business perspective: utilization, profitability, LTV – not just reach or clicks.

What I offer:

Development and implementation of performance strategies via Meta Ads, Google Ads, and TikTok Ads.

Building funnels for high-value services (medical services, B2C subscriptions, education).

Tracking & Analytics: GA4, UTM tracking, basic GTM, CRM data analysis, optimization by CPL/CPA and LTV.

Conversion-oriented content & creatives: Offers, hooks, visuals, and landing page inputs based on results and tests.

I specialize in projects focused on:

predictable stream of qualified leads/bookings from paid traffic,

significant reduction in lead costs and increase in conversion rates,

structured hypothesis testing (target audiences, creatives, messaging) and clear, data-driven decisions.

I work transparently, data-driven, and communicate with founders and decision-makers in business KPIs rather than just marketing buzzwords.

Industry field of expertise

Languages

German
Native or bilingual
English
Basic
Ukrainian
Native or bilingual
Russian
Native or bilingual

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Online Marketing Manager / PPC & Social Media für Ästhetik & Medizin.
Freelance Online Marketing Manager (PPC & Social Media)
HEALTH AND WELLNESS
February 2011 - February 2022 (11 years)
Hamburg, Germany
Online Marketing Manager with over 10 years of experience managing a clinic for aesthetic medicine,responsible for marketing strategy, campaign planning, budget control, and customer acquisition.Focus areas:Performance Marketing(Meta/Google/TikTok Ads), development ofonline marketing strategies, competitorand SWOT analyses, and **conversion-oriented content strategy**. Experience with tracking and analysis tools (Google Analytics: GA4, keyword research tools).
Role as Performance/Marketing Manager:
Development and implementation of the clinic's online marketing strategy: paid advertising, content marketing, and promotions.
Planning and execution of advertising campaigns in Meta Ads and Google Ads: account structure, audience segmentation, budgeting, and creative testing.

Analysis of campaign metrics (CPM, CPC, CTR, CPL), regular optimization of ads and landing pages.
Utilizing Google Analytics and CRM to track the conversion funnel from click to appointment, identifying bottlenecks and conversion optimization potentials.
Conducting competitor and price analysis, defining target audiences, and developing special offers to increase LTV and purchase frequency.

I develop and implement digital marketing strategies for premium clinics in aesthetic medicine – from social media to content & ads to performance tracking.

My workflow in the clinic could look like this:

1. Audit / Analysis
Existing online presence, ads, social media, website
Target audience, competition, market position

2. Develop Strategy
Marketing plan for 3–6 months
Content plan, social media roadmap, ad campaigns, reporting structure

3. Implementation
Content production & posting
Setting up & optimizing ad campaigns
Improving workflow / office management

4. Analysis & Optimization
Measuring KPIs, A/B testing
Documenting ROI and patient bookings
Performance Marketing Marketing Strategies Advertising Campaigns Instagram Ads Content Marketing
KLINIKLEITERIN FÜR ÄSTHETISCHE MEDIZIN
Clinic Director Aesthetic Medicine – with a focus on Marketing & Growth
MEDICAL
September 2009 - February 2011 (1 year and 5 months)
Kyjiw, Ukraine
I am a marketing expert with experience in managing clinics for aesthetic medicine. My focus is onmarketing strategy**, **social media management**, and **content creationfor premium clinics.

I support clinics in sustainably acquiring patients, optimizing the **customer journey**, and authentically positioning their brands.
I understand the challenges of the industry: compliance, patient safety, strong competition, and the right communication strategies:

Management of marketing campaigns for clinics
Content creation and storytelling
Data analysis
Ownership of CRM Beauty Pro
Google Analytics
Revenue & cost control, introduction of new services
Planning & implementation of marketing and advertising campaigns
Increasing customer satisfaction and brand awareness

I am open to full-time, part-time, or freelance projects in the marketing area of clinics and healthcare brands that aim for sustainable results and measurable ROI.
Advertising Campaigns Content Marketing Google Analytics Marketing Strategy