Greta De Grandis

Lead communications and PR across the UK and Italian markets, shaping clear, accurate narratives around complex and highly regulated subject matter for both specialist and mainstream audiences. Develop story angles that translate nuanced financial concepts into accessible, engaging content, balancing authority with clarity and audience relevance. Build and maintain trusted relationships with Tier 1 national, personal finance, business and trade media, securing consistent earned coverage across print and digital channels. Achieved a 203% peak month-on-month increase in earned media coverage through careful prospecting, strong editorial judgement and close collaboration with internal and external stakeholders. Act as day-to-day communications lead, working closely with senior leadership and external agencies to ensure consistency of tone, accuracy of messaging

and cultural sensitivity across markets. Provide strategic insight and reporting to senior stakeholders, with a focus on long-term reputation, credibility and audience trust.