Freelancer profile translated to English.

Description

I am Greg, 34 years old. I have experience in digital marketing since 2015. Including marketing automation, seo, sea, analytics and cro. I am looking for a freelance challenge. Preferably from a distance or in the vicinity of Mechelen. I am looking for a job to do in addition to my current hours.

Languages

Dutch
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Mechelen (up to 50km), Antwerp (up to 50km), Eindhoven (up to 50km)

eWings
Digital marketing lead
E-COMMERCE
October 2023 - Today (2 years and 10 months)
Kontich, Belgium
Within eWings, I fulfill the role of Digital Marketing Lead and work with both B2B and B2C clients. I am responsible for onboarding new clients, developing strategic digital marketing roadmaps, and guiding projects from intake to delivery.

Additionally, I have end-to-end responsibility for SEO projects, including coordinating helpful content initiatives, analyzing performance, and implementing data-driven optimizations. I also analyze and optimize CRO processes for both webshops and websites.

For these analyses, I use tools such as SE Ranking, Google Search Console, and Microsoft Clarity, translating insights into concrete optimization proposals and growth actions.
SEO SEA Google Search Console CRO Marketing Strategy
vanHaren
Digital marketing lead
E-COMMERCE
April 2018 - January 2022 (3 years and 9 months)
Waalwijk, Netherlands
At vanHaren, I was responsible for managing and optimizing the webshops in both Belgium and the Netherlands. My focus was on improving the entire customer journey, primarily through CRO and A/B testing, combined with optimizing the channel strategy.

By systematically implementing data-driven, often small-scale optimizations, we managed to increase the conversion rate by approximately 30%. Additionally, I was responsible for the SEO content strategy, including analyzing and monitoring keyword rankings.

I also conducted in-depth analyses of online campaigns and overall webshop performance using Google Analytics 4 and internal reporting tools, consistently reporting the results to the management team.
SEO CRO E-commerce Strategy Meta Ads Marketing Automation

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Marketing Communication
KHL
2013

Greg V.

Digital marketing

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