Freelancer profile translated to English.
Back to original languageAbout Grégory
Take note of my name on your list 📌,
My name is Grégory Yankioua [ gré-go-ri ien-ki-oi ], I am a brand designer.
I work on a fairly simple subject: the gap between the real quality of a place, a brand, a company or a product, and how it is perceived.
In many projects, a large part of the value created, in strategy; in organization; in investment, is not fully visible to the end customer.
My role is to transform this value into a perceptible experience across all touchpoints, and to build a strong brand; so that it becomes a lever for desirability, differentiation, and pricing.
I create brand identities that I deploy as much in Print, as in physical spaces and on digital platforms.
I approach each project without preconceived notions, building a graphic response with high semantic and aesthetic added value.
Against the grain of trends and fast design, I advocate a pragmatic, ambitious, and sustainable approach, anchored in the strong values of the brands with which I collaborate.
Two questions guide my thinking: For whom? and Why?
Surrounded by related skills, we work according to projects.
You can also follow me on Instagram @gregoryyankioua or Linkedin.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- GrégoryYankiouaBrand DesignerApril 2014 - Today (12 years and 4 months)Paris, FranceWorkshop for brand and place culture & visual expression, based in Paris.In our image-driven world, we believe that visual identity is an essential substrate for bringing a great idea to life and achieving your wildest ambitions.Multidisciplinary, surrounded by related skills, our playground extends from living spaces to corporate environments; in the era of fast design, between creativity and rigor, we strive to provide a creative and unique response that combines aesthetics and functionality for business purposes.
- Muzéographic designer & art directionMay 2019 - September 2020 (1 year and 4 months)Montrouge, FranceWork closely with clients and the studio team to understand client objectives and project design,Propose creative concepts & graphic intentions,Deploy the client's visual identity in physical spaces: retail, workplace & hospitality,Collaborate closely with architects and interior designers to produce illustrations, murals, signage, and any type of graphic creation for the agency's architectural projects,Scenographic & iconographic research,Production of guidelines,Production of creative concepts,Ensure creative, technological, and trend monitoring to create and develop innovative formats and concepts,Participate in the management of the material library.
Reviews
Xavier
What Health sarl
Reviewed on 4/4/2018
Excellent understanding of the context and challenges. Hard to be more responsive and very professional. I recommend without any reservation.
Xavier
What Health sarl
Reviewed on 3/31/2017
A small, well-executed job.
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Education
- Applied arts preparationEsam design